If you are among the growing number of Internet users who rarely watch television, a new website and mobile app called NowThisNews aims to provide you the commercial-free, short and direct video and audio news stories you may be looking for.
The news focused startup launched its iOS app this week, which mirrors its online counterpart. NowThisNews consists of breaking news, politics, and entertainment stories that are less than a few minutes long.
NowThisNews works right out of the box, with no required registration or social network connection. Top stories recently include the 2012 election, snippets from the presidential debates, and the hurricane Sandy aftermath.
Videos are organized into separate categories, and dragging down and releasing the homepage will refresh it for the latest news updates. NowThisNews does not include commercial ads, but stories are interrupted with a NowThisNews promo during each presentation. Similar types of stories can be found YouTube, but NowThisNews is presented without the clutter and distractions of the popular video sharing site. And many of the stories are originally produced by the NowThisNews staff.
News clips and alerts can also be of course shared on Facebook, Twitter, Instagram, Buzzfeed, Tumblr, and via email. The app is also compatible with AirPlay.
The news app is receiving lots of positive reviews in the iTunes App Store, with one reviewer calling it ” smart, distinctive, enlightening, engrossing, irreverent, and mobile friendly.”
NowThisNews requires iOS 5.0 or later, and though compatible with all iOS devices, it’s specifically optimized for the iPhone 5.