The Internet domain regulation organization ICANN has recently approved .nyc as the official top level domain for New York City. New York City Mayor Michael R. Bloomberg made the announcement on July 2, after the city was approved for the new geographic top-level domain. This decision makes New York City the first city in the world to be granted approval for its own domain, with London and Paris close behind, having just passed “initial evaluations”.
The decision comes as ICANN moves forward with its plan to expand generic top-level domains beyond long-running common ones like .edu and .com. The new geographic top-level domains like .nyc are intended to identify local businesses, services and information.
According to a press release by the city, those businesses will need to have an office or facility physically located within the city. Registration for the new domains will open toward the end of 2013 at mydotnyc.com.
While the business community previously opposed past approvals by ICANN of additional top level domains, proponents of the .nyc domain point out that the “residence” requirement will prevent domain name squatters, and that the effort to petition for the .nyc domain was primarily for the benefit of local businesses.
Bloomberg said, “Having our own unique, top-level domain – .nyc – puts New York City at the forefront of the digital landscape and creates new opportunities for our small businesses. They’ll now be able to identify themselves as connected to New York City, one of the world’s strongest and most prestigious brands.”
According to City Council Speaker Christine C. Quinn, the suffix will give NYC businesses a “city-themed” personal domain that could result in millions of dollars of revenue.
The City had applied to ICANN for administrative and management control over the .nyc domain in March of last year, paying a $185,000 application fee. ICANN approved the application in May of this year.
Image Credit: Manhattan Skyline via Shutterstock