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Have you ever filled a survey on Grooveshark while listening to music? These surveys are now put into use with a new Grooveshark service – Beluga. Beluga takes information provided by Grooveshark’s market research, or surveys, and turns it into in-depth music analytics about almost any artist you can think of.

All you have to do to view these analytics is enter an artist’s name and hit search. Beluga will present you with a short artist biography, and an overview of the artist’s stats, such as where they are popular, what age group and gender their biggest fans belong to, and interesting market facts that scored high among fans. For example, you can see that Pomplamoose are most popular among 25-34 year old females, and are especially popular in Canada and Colombia.

These basic stats are just highlights. For every artist you can dig even deeper and learn about the demographics, culture, lifestyle, socioeconomics and more about the people who listen to that specific music. All this information is provided for free, without even a sign-up required, and you can export it to CSV for later use.

Beluga can be used by fans to learn about other fans and discover some interesting facts about their favorite artists, but it can also be used by the artists themselves to gain deeper knowledge of their fan base. While the information might not be entirely accurate all the time (it’s unlikely that 99% of Of Montreal fans own a Nintendo 64), however it’s still interesting to browse and can prove quite insightful.

Did you find any interesting fact about your favorite artist?

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Source: The Next Web

  1. million__media
    July 7, 2012 at 5:42 pm

    Very interesting info. I wasn't aware of this. I did a search on a couple of artists I help manage and a lot of the data was close to what we already knew, so I assume all the other data is fairly accurate too. I think it's worth artists, managers and labels taking a look. The one problem is Grooveshark are very sued left, right and centre by the labels and publishers, so may not be around for long. Get it while you can!
    The Artist Network

    • Yaara Lancet
      July 8, 2012 at 7:53 am

      Great to know that the data they provide is pretty accurate, I was wondering about that. Thanks!

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