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Would you like Facebook to let you know when great events are happening in your area? They will.

This year is set to become pivotal in how we use Facebook Events — and the future looks bright indeed. Many things are afoot that will allow you to know more about what’s going on in your local area, helping to connect event organizers with people looking for something to do.

Gather Community For Your Events

There’s a new option available for Facebook Pages, allowing you to collect subscribers for your events. These subscribers will automatically be invited if you host an event in their area, meaning you don’t have to go out and invite them all manually.

Facebook-Page-Events-Community-Screenshot 2015-05-24 at 7.07.22 PM

This is perfect for Pages, as previously marketing Events The Facebook Marketing Guide The Facebook Marketing Guide Anyone trying to market a business knows that they need to “get a Facebook presence” because “Facebook is huge”. That’s great, but how do you get started? Read More meant you had to post the event to your Page’s timeline and hope that people saw it. Obviously with recent changes to Facebook Edgerank 8 Tips To Increase EdgeRank & Exposure For Your Facebook Page Updates [Weekly Facebook Tips] 8 Tips To Increase EdgeRank & Exposure For Your Facebook Page Updates [Weekly Facebook Tips] If you run a Facebook Page, you probably noticed that there was a change in your reach since September 2012. This is because Facebook revised how its EdgeRank algorithm worked for Pages, making it a... Read More for Pages, not all of the people following a given page were seeing the posts for events.

More Powerful Than Personal Or Group Events

As always, as a Facebook Page Manager you can invite people to events, but only people you are personally friends with. The Page itself is limited and can’t simply invite everyone that “Likes” the page, as that would be beyond spammy. Pages can pay to advertise events Thinking Of Paying Facebook For Ads? Use These Tips To Do It Right [Weekly Facebook Tips] Thinking Of Paying Facebook For Ads? Use These Tips To Do It Right [Weekly Facebook Tips] Does your business really make use of Facebook? Or do you merely update your page occasionally with some hope of keeping your fans updated? There's a difference. A big difference. Read More , though.

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Previously, a hack many Pages used was to also have a group dedicated to their event. By creating a group event, you could invite all the group members in one hit, then let them invite their friends from there.

So this new feature is a brilliant mid-way point, allowing users to specify if they’re interested in Facebook Events each given Page might host, then automatically inviting them when they’re created. It also makes Events hosted by Pages far more powerful than their personal counterparts, and will make it far easier to go viral. Plus, the users stay in control of what they want to see.

Unfortunately, we need to wait for our favorite Facebook Pages to enable this feature before we can subscribe to their events. It also looks as if the feature is limited to Pages in certain areas for now. But the future still looks bright!

Facebook: The New “What’s On?” Directory

Consider the case of a Facebook Page for a local theater group, choir or band. They can now not only tell people their big news updates in their timeline, but when a performance is coming up they can now automatically get that event into their audience’s Facebook calendars Best 4 Ways To Manage Your Facebook Calendar Best 4 Ways To Manage Your Facebook Calendar In this article, I’m going to show you four ways that you can make use of your Facebook Calendar. This will include how to export Facebook Calendar events to Output, how to export them to... Read More (and their Google Calendars, if the user is savvy enough to connect Facebook Events to gCal Easily Export Your Facebook Events To Google Calendar [Chrome] Easily Export Your Facebook Events To Google Calendar [Chrome] What do you do if you don't use Facebook to keep track of your work calendar and doctor appointments? How can you merge your Facebook events and your professional events? Google has the answer, and... Read More ).

This is best for the audience too, as they know they won’t miss the next performance by their favorite groups if they’re reminded about the event every time they log into Facebook. They’ll also start to turn to Facebook when they want some real-life interaction Real Life Interactions Can Start With Facebook: Here's How [Weekly Facebook Tips] Real Life Interactions Can Start With Facebook: Here's How [Weekly Facebook Tips] Is Facebook taking over your life or is it leading to more interactions? Read More and want to know what to do on the weekend.

Facebook is basically becoming a personalised events directory. And that’s great! If they also integrate event information with place tips, it will become an excellent travel recommendation engine.

Facebook Events in the Future

A recent interview with Facebook’s Events product manager Aditya Koolwal revealed that Facebook Events will be unveiling many new features in the near future. What’s in the pipeline?

  • Inviting non-Facebook users to events: It used to be possible to invite people via email, and now they’re seeing the sense in reviving this option.
  • More public event recommendations when you RSVP for an event: You’ll be filling up your calendar with potential gigs in no time.
  • Integration of Events and Facebook Messenger: There will be a slightly more personal way to invite someone to an event via messenger. Also, they plan to make it easy to start chats between event hosts and attendees.
  • Invitation receipts for private events: Similar to read receipts for Messenger, you do want to know if your guests have seen the invite or if you’re going to need to send them a text.

“If you’ve created a public event, it probably doesn’t matter as much if two people can’t come if you’ve invited, say, 500 other people. But it probably matters more, though, to someone organizing a small, intimate dinner party.” — Aditya Koolwal

  • More Events in your Newsfeed: Some public events already appear in your news feed when your friends RSVP for them, but Facebook intend to display more of them, and to showcase the recommended events in your feed too.
  • Standalone Events App: This app may or may not come about, but will be incredibly useful if the trend is for users to subscribe to public local events from Pages they follow and recommended events. Essentially, this app would become the ultimate events directory, and a vital travel tool.

How Will You Use Facebook Events?

Do you think these new features will be useful to you, or just annoying? Do you love finding out about local public events? Would you use a standalone Facebook Events app? Tell us your thoughts.

Image Credits: City map via Shutterstock

  1. nathaniel Suter
    June 16, 2016 at 3:20 am

    Here's the MAJOR rub we have found running a FB page. You get people who are really interested in your events, and they subscribe. When the event is created, they get a little notifications. Cool.

    BUT, if they don't respond right that second, YOU HAVE NO WAY OF ACTUALLY INVITING THEM as an event draws closer.

    Their name doesn't show up on the "invited" list despite the fact that if you type in their name in, it says they are already invited. That's fine, BUT...if they didn't respond to the very first initial moment the event was "published", it doesn't show up in their list of upcoming events on their calendar?!?! They get no reminder that it is upcoming...It's like they are invited, but they don't get any notification. This is crazy.

    If I subscribe to a page's events, it means I really want to know about an event that was created by that page. It really interests me. But, say the event is 6 weeks away. I don't/can't/am too busy to respond right that second. The page admin then has no way to then actually INVITE me to the event--i'm already invited--but IT DOESN'T SHOW UP ON MY CALENDAR. If I WASN'T subscribed, but was simply invited, it WOULD show up on my calendar.

    Ahhh, is this a glitch, or just a totally incomprehensible way it works??? Anyone?

  2. Read and Share
    June 24, 2015 at 1:57 am

    I'd rather just subscribe directly via event organizers. Some of them probably can use the additional traffic. In any case, FB does not need to know where I spend my evenings / weekends.

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