Netflix announced the release of its unique 13-episode remake of the series House of Cards on Friday. In a promotional effort, the video content subscription service will allow non-subscribers to watch the first episode free of charge and without any obligations.
In order to watch the remaining season, a minimum one-month subscription must be purchased for $7.99, As a preventive method to keep users from purchasing a subscription for one month, finishing the series, and cancelling, Netflix has decided to implement more original programming that will hopefully draw more users.
Produced with an estimated budget of $650 million, the new House Of Cards is a American adaptation of the original 1990 BBC drama. Starring Kevin Spacey and Robin Wright, the production takes its place among other Netflix originals like Hemlock Grove, Orange is the New Black, and Derek.
“Imagine if books were always released one chapter per week, and were only briefly available to read at 8pm on Thursday,” Netflix CEO Reed Hastings said, “and then someone flipped a switch, suddenly allowing people to enjoy an entire book, all at their own pace. That is the change we are bringing about. That is the future of television. That is Internet TV.”
How do you feel about Netflix releasing a unique television series? Will you watch House of Cards? Do you believe releasing all episodes at once is a wise move?