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Netflix has announced its latest financials, but before you click away for fear of being bored, there’s some rather interesting information buried in the Q2, 2017 earnings. Not least that Netflix has hit another milestone in terms of subscribers, meaning more people now watch Netflix than ever before.

Reed Hastings’ company has a long and checkered history. Netflix started life shipping DVDs by mail, but once it started streaming content instead things really took off. The Qwikster split and various price hikes Why You Should Be Happy to Pay More for Netflix Why You Should Be Happy to Pay More for Netflix Every time Netflix increases its prices, millions of binge-watching users balk at the prospect of paying a couple of dollars more. But this is dumb, because Netflix is an absolute steal. Read More have caused people to cancel their Netflix subscriptions, but the company is on an upwards trajectory It Turns Out Netflix Was Right to Raise Prices It Turns Out Netflix Was Right to Raise Prices Netflix has enjoyed a fantastic quarter. Which strongly suggests that its decision to raise prices for existing subscribers hasn't harmed the company in the slightest. Result! Read More that shows no signs of peaking.

Netflix Goes From Strength to Strength

In its latest letter to shareholders [PDF] Netflix revealed that it now boasts 103.95 million subscribers worldwide. It has added subscribers in all territories, but international subscribers now account for 50.1 percent of the total. This represents impressive growth considering Netflix only expanded into most of the 190 countries it now serves Netflix Expands Everywhere, Oculus Pricing Causes Rift... [Tech News Digest] Netflix Expands Everywhere, Oculus Pricing Causes Rift... [Tech News Digest] Netflix is now available in almost every country, the Oculus Rift will cost you $599, Politwoops embarrasses backtracking politicians, Psychonauts 2 is getting made, and Trevor from GTA V is now selling Old Spice. Read More in January 2016.

Netflix also talked about its attitude to original content. The expense of producing original shows and movies is why the Netflix catalog has shrunk in recent years Netflix Removes 50% of its Catalog to Fund Original Content Netflix Removes 50% of its Catalog to Fund Original Content Have you noticed the Netflix catalog getting smaller in recent years? We now know the number of titles available on Netflix has been halved since 2012 to fund original content. Read More . Netflix cites the 91 Emmy nominations as proof it’s producing quality content, and talks of its “commitment to serve the desires of our diverse and growing audience”.

There was also a brief note about cancelling shows Netflix Keeps Cancelling Its Best Original Shows Netflix Keeps Cancelling Its Best Original Shows Netflix has cancelled Girlboss after just one season, having previous cancelled The Get Down and Sense8. So it seems Netflix is ruthlessly canning any show that doesn't find an audience. Read More . Netflix has recently cancelled Girlboss, The Get Down, and Sense8 (although the latter is getting one final episode Netflix Brings Sense8 Back for One Final Episode Netflix Brings Sense8 Back for One Final Episode Netflix is bringing Sense8 back for a two-hour special designed to wrap up all the loose ends. Unfortunately that will then be the end of Sense8 for good. Probably. Read More to tie up all the loose ends). Netflix justifies the cancellations by saying:

“As much as we dislike ending a series early, it consoles us that it frees up investment for another new show, or two. We are programming to please our members and we keep that as our guiding light.”

So yes, it’s essentially your fault for not watching the cancelled shows in large enough numbers. So if you really love any Netflix Originals 7 Awesome Netflix Originals You Should Watch ASAP 7 Awesome Netflix Originals You Should Watch ASAP Despite only producing its own content for a short period of time, Netflix has created some fantastic original shows. Here are seven Netflix Originals we recommend you watch as soon as possible. Read More you need to not only binge-watch the crap out of them A Short Guide To Binge-Watching [Weird & Wonderful Web] A Short Guide To Binge-Watching [Weird & Wonderful Web] Netflix and Amazon Prime Instant Video have turned binge-watching into a mainstay of the mainstream. Before you begin binge-watching TV you should arm yourself with some important information. This short guide helps. Read More , but tell your friends to do the same. Or else they (the shows, not your friends) may be for the chop.

Connecting People With Great Stories

The overall picture is of Netflix doing very well, thank you. However, Netflix wants more subscribers watching more content, so it concludes its letter to shareholders by saying, “It’s been twenty years since Netflix was founded and we still thrive on connecting people with great stories. Someday, we hope to entertain everyone”. All together now, aaahhhhhh.

Are you a Netflix subscriber? If so, are you happy with everything about the service? Do you think the price is fair? Do you like the original content? If you don’t subscribe to Netflix, why not? Is it the price? The content? Something else? The comments are open below…

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