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NBC have just announced that they will be streaming the entire London 2012 Olympic Games online live. All 32 sports featured at the Summer Olympics will be shown live on the NBC Olympics site.

In order to protect prime-time events shown on TV there will be some segments which will be streamed live, but not archived on the website until after the TV broadcast. At the Vancouver Winter Olympics prime time TV was protected by only streaming hockey and curling.

NBC now believe that live streaming of events could actually increase viewership of the prime time TV broadcast shown later. They understand that the internet has changed how people view video.

NBC say they will live stream every live sport regardless of numbers, and state “Whatever is on schedule that day, if cameras are on it, we’ll stream it”. This is great news for viewers.

The NBC Olympics site opens Wednesday, exactly 100 days before the Olympics begins. Recently, the London 2012 Athletes Hub Olympic Fever Starts Now With The Launch Of The London 2012 Athlete's Hub [Updates] Olympic Fever Starts Now With The Launch Of The London 2012 Athlete's Hub [Updates] Read More has also launched so that fans can track the individual athletes. We’ve also previously covered seven of the best ways to follow the Olympics online 7 Best Websites To Follow The 2012 Olympic Schedule And Latest News 7 Best Websites To Follow The 2012 Olympic Schedule And Latest News Read More .

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Will you watch the live stream? Will you still watch the prime time TV showing? Let us know in the comments.

Source: NY Times

  1. Muhammad Ahmad
    July 25, 2012 at 7:28 am

    Good news

  2. John
    April 20, 2012 at 1:44 pm

    It's about time. It never made any sense to me that live sports events aren't streamed more enthusiastically. The same opportunities to embed commercials/advertising exists while using this delivery system. It's a big win for NBC (revenue-wise) and for advertisers (more eyes on their products).

    Over the years I have moved away from sports (haven't owned a TV in years) and this move will only serve to add more interest for sports as well as athletes. I hope this will spur a similar trend with professional sports. Good going NBC! The logic of this move has been a long time in coming.

    • Angela Alcorn
      April 23, 2012 at 4:47 pm


    • Clelia
      May 7, 2012 at 4:17 pm

      It is Bob Costas almost 10% of the time? That is nuts! That is more cerama time than her has on Inside the NFL and that is a talk show that HE HOSTS.Way to ruin the Olympics NBC.Now, can you please play a hockey game while I am awake? PLEASE?

  3. Bill
    April 20, 2012 at 12:14 pm

    Will I watch TV and streaming? Yes and he'll yes!

  4. Christian West
    April 20, 2012 at 3:51 am

    ...and only available in the US :( TV viewing for me!

    • Phoghat
      April 22, 2012 at 9:33 am

      No VPN ???

    • Angela Alcorn
      April 23, 2012 at 4:48 pm

      Yeah, sorry. They will limit these things. As Phogat suggested, look into a VPN. :)

  5. Chris Hoffman
    April 20, 2012 at 3:45 am

    Good thing they're not using Silverlight again.

    Now we just need Netflix to drop Silverlight and we can forget it ever existed as a browser plugin. I'm sure even Microsoft wants to forget it, too.

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