NBC have just announced that they will be streaming the entire London 2012 Olympic Games online live. All 32 sports featured at the Summer Olympics will be shown live on the NBC Olympics site.
In order to protect prime-time events shown on TV there will be some segments which will be streamed live, but not archived on the website until after the TV broadcast. At the Vancouver Winter Olympics prime time TV was protected by only streaming hockey and curling.
NBC now believe that live streaming of events could actually increase viewership of the prime time TV broadcast shown later. They understand that the internet has changed how people view video.
NBC say they will live stream every live sport regardless of numbers, and state “Whatever is on schedule that day, if cameras are on it, we’ll stream it”. This is great news for viewers.
The NBC Olympics site opens Wednesday, exactly 100 days before the Olympics begins. Recently, the London 2012 Athletes Hub has also launched so that fans can track the individual athletes. We’ve also previously covered seven of the best ways to follow the Olympics online.
Will you watch the live stream? Will you still watch the prime time TV showing? Let us know in the comments.
Source: NY Times