Mobilize any Website with Mowser

well, i tried the mowser wordpress plugin earlier this week and was very upset. what they do not tell you: the standard configuration of the plugin works like this: simple, you just click to enable, it automatically sniffs phones, redirects to mowser.

BUT here’s what actually happens: instead of your url as landing page, what user actually sees is a big mowser text item with a note about being ad supporte and a full page of ads, at the bottom of the screen is the option to continue to the site - once in the site, the experience is nice BUT if you click a title link in a blog item, you are again brought to the ad screen, all ads, identical display as landing page, at bottom is another link to continue to post…they insert ads at front and in between every item.

***that is an awful user experience** people are not going to click ads on mobile phones, and with limited real estate on the screen, it’s a sorry approach to ‘generating revenue’

the would do better sticking with the “automatically serve your adsense if detected” (which it does) and suggest a revenue share arrangement and NOT touch the flow of content!!!

i removed it within about five minues.

[...] Via | makeuseof [...]

This is better. Replace [your site] with the URL of the site

http://www.google.com/gwt/n?u=http%3A%2F%2FYOUR URL]&hl=en&mrestrict=xhtml

Hey folks,

Sorry you had such a bad experience Dave, we fool around with different advertising setups for Mowser, and you happened to hit something that didn’t work out so well. We don’t throw up a set of ads on every inbound request, and we’re trying to figure out configurations for the site that don’t include as much that gets in the way of the user. It’s a pretty thorny problem though.

As far as the Wordpress Plugin, it’s actually up on the wordpress.org site:

http://wordpress.org/extend/plugins/mowser-wordpress-mobile/

And there’s a bunch of info about using Mowser with other publishing systems on the publisher wiki:

http://pub.mowser.com

- Mike

Oh, and at Tellevision Spy, actually we do swap in the publishers ads on the pages themselves, we only put our own ads on interstitials and summary pages. There’s a bunch of info about how to control advertising on the mobile version of your site at:

http://pub.mowser.com/wiki/Main/AdvertisingFaq

We explicitly don’t put our ads on other peoples content unless we have a special agreement with them for that very reason, it would be a violation of copyright.

- Mike

@Mike
Thanks for clearing those questions up. I know that mobile advertising is a touchy subject so thanks for informing us of how Mowser works its mojo.

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