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If you’ve been looking for a good reason to download IE9, Microsoft is trying to give you one. They’ve just launched a new campaign called “Where’s the love?“, and they’re offering to give you free stuff if you download and install IE9. You heard right. Microsoft will give you prizes if you go ahead and just get IE9 already.

So how does it work? First, you need to have Windows 7, otherwise you can’t even get IE9. You also need to be a US resident so you can enjoy the free stuff. If you’re all set with these, you can head over to the Where’s the love? holiday campaign site, download IE9 and get cracking.

2011-11-08 12h11_05

The offerings include 3 months for free on Slacker and AOL Radio, one free month on Grooveshark, Hulu, Vimeo and Pandora, a free movie from Flixter and some discounts on tickets from Fandango and Ticketmaster. Some of there offers will only be available later this month or at the beginning of December. To get them, click on the prize of your choosing and follow the instructions. These include pinning the icon to the taskbar and sharing on Facebook or Twitter. Should be easy enough.

Will this convince you to download and install IE9? Will you actually continue to use it afterwards or immediately uninstall? Will this technique work for Microsoft?



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  1. sjw
    November 13, 2011 at 12:54 pm

    I tried using the Slacker promo, and it didn't work. I followed the instructions, used the pinned icon to open Slacker, logged into my account, and there is absolutely no way to use the free 3-month upgrade.

    Secondly, I saw the Grooveshark offer doesn't work, either - still says "Coming 11/11" (today is 11/13).

    Whomever is managing this promo should be fired.

    • Yaara
      November 13, 2011 at 4:42 pm

      I guess there's not need to ask if you actually downloaded and installed IE9? 

      That's really too bad. I can't test it myself since I'm not in the US, but the Grooveshark offer is definitely still "coming", and the date has passed.


  2. Mahmoud
    November 13, 2011 at 10:58 am

    They are offering a meal from MacDonald in Egypt if you just download IE9.
    also you will enter a draw for 1000 free SMS and blackberry bold.

  3. Matt
    November 12, 2011 at 1:25 am

    If Microsoft wanted people to use IE9 they would let you install it on Windows XP. There are other modern feature rich browsers that work just fine on Windows XP. 

    • Yaara
      November 12, 2011 at 7:52 am

      If they REALLY wanted IE9 to be more popular, they could also let people install in on a Mac. Revolutionary, I know, but limiting a browser to one very specific OS is such a big mistake, as you said.

      • Tina
        November 12, 2011 at 6:06 pm

        Hopefully, they realize that the effort would be pretty pointless. Why would a Mac user download Internet Explorer? The browser would have to add something revolutionary!

        • Yaara
          November 12, 2011 at 8:47 pm

          Exactly! And this is what IE is missing. I mean, IE10 will finally get in-browser spell check an auto-correct. Really?

  4. Torfaenpcrepair
    November 11, 2011 at 9:20 pm

    why only US Residents and wh ynot the rest of the world ??????

    • Yaara
      November 12, 2011 at 7:51 am

      I'm with you there! I guess it's much easier for them to find freebies from companies that are US only.

  5. eclubstyle
    November 11, 2011 at 9:14 am

    I love my Firefox

  6. cecilia FXX
    November 11, 2011 at 12:49 am

    I love my Opera

  7. Anonymous
    November 10, 2011 at 7:43 pm

    in britain otherwise i'd get the free stuff...

  8. Phil Fot
    November 10, 2011 at 5:18 pm

    They really aren't offering anything tangible.

    IE9? Sorry, Charlie.

  9. JPL
    November 10, 2011 at 5:12 pm

    Agree with Polo.  IE9 is a great browser.  What few sites don't work it's due to the site, not the browser.  MS got in a lot of trouble over the years for making browsers that would attempt to run any code from any site.  It makes a web designer's life easy cause they can use crappy code and it works, but it leaves a lot of security vulnerabilities available to be exploited.  I've never found a site I "needed" to be on that didn't work in IE (some do require clicking the little broken page at the address bar to run that site in compatability mode, but that should only be needed until sites update to proper code).  I refuse to increase the overall attack surface of my machines by adding extra 3rd party code to read webpages when there is a great app included. 

  10. Polo
    November 10, 2011 at 3:47 pm

    Don't know about you guys, but I love IE9. I think it's an overlooked browser.

  11. Shivaram Krishnan
    November 10, 2011 at 3:20 pm

    this strategy is not correct, wont work. shows the confidence the IE9 team has on it.

  12. Andrew Warran
    November 10, 2011 at 3:13 pm

    They must be getting desperate............

  13. Bipin Bhandari
    November 10, 2011 at 3:02 pm

    nice marketing strategy but won't work