Microsoft really wants you to upgrade to Windows 10, iOS users beat Android users when it comes to spending money, Chrome 51 introduces Cast, watch people eat food on Twitch, and Facebook’s algorithm gets skewered.
Windows 10 Upgrades Go Full-Screen
in all seriousness:
if you are running windows you should upgrade to windows 10
if you care about your privacy do not run windows at all
— arc (@ixception) July 4, 2016
It’s make-or-break time for Microsoft, at least as far as free Windows 10 upgrades are concerned. Microsoft’s offer to upgrade all Windows 7 and Windows 8.1 users to Windows 10 for free is about to run out, with July 29 being the cut-off point. So the company is making a final push to persuade everyone to upgrade for free while they still can.
The latest, and it has to be assumed last, prompt to upgrade is a full-screen pop-up window which makes it clear that time is running out. It reads, “Sorry to interrupt, but this is important. Windows 10 free upgrade offer ends Jul 29”. Users have the option to “Upgrade Now” or “Remind Me Later”. In smaller letters is the option to “Do Not Notify Me Again”.
Hundreds of millions of Windows users have already upgraded to Windows 10. However, there are plenty of people who haven’t yet done so, and they’re facing paying $119 or more for the privilege should they miss the free offer but decide to upgrade at some point in the future. So, if you’re one of those people, now is the time to decide whether Windows 10 is worth the hassle.
iOS Users Spend More On Apps
In-app purchases make me want to smash and melt every piece of tech I own.
— Ryan Florence (@ryanflorence) July 1, 2016
Whether you love them or hate them, in-app purchases aren’t going away anytime soon. In fact, they’re likely to grow even more prevalent as developers realize the potential to make serious money by employing them. Essentially, it’s a case of drawing people in with a free app, before hitting them where it hurts… in the pocket.
AppsFlyer recently published a breakdown of spending on in-app purchases across various metrics, and the results are extremely interesting. And it all starts with the finding that iOS users “spend two and half times more than Android users a month per app across verticals and regions”. This, Business Insider concludes, shows that “iOS users are less price-sensitive than Android users”.
The report also finds that Asian users spend more than any other group, an average of $0.70 per month per app. However, if North American users do commit to an in-app purchase they commit fully, spending an average of $43 compared to the $11 spent by the average Asian user. Latin American users, meanwhile, don’t spend much on average, but a small number of users (referred to as “whales”) are spending vast sums every month. So now you know.
Chrome 51 Lets You Cast to Your TV
I don't think I have ever been more satisfied with a purchase in the $50 range than Chromecast.
— Chris Selley (@cselley) June 29, 2016
Google Cast, which lets you cast content from Chrome to a Chromecast and other compatible devices, is being baked right into Chrome. Starting with Chrome 51, Cast will be a feature available from a dropdown menu. Cast will also be available in Chrome OS.
The new Cast feature will let you cast your browser to your TV without any extra extension needed. However, heavy users may want to carry on using the Google Cast extension as it affords you more options with regard to the quality of the video quality.
Twitch Lets You Watch People Eat
After turning the act of watching other people play video games into a legitimate form of entertainment, Twitch is trying to do the same for eating. Yep, watching people eat their dinner on camera is a thing now, apparently.
The idea of social eating, as Twitch calls it, isn’t new. Instead, it has made its way across from Korea, where it’s called “muk-bang”. While in Korea it’s usually men watching women eating huge quantities of food, the range of broadcasters on Twitch seems more diverse.
My first instinct here was to mock, as I cannot quite grasp the point (or lure) or watching people eat. However, I also couldn’t see the point of watching other people play video games when that first became a thing, and yet I now do it on a semi-regular basis.
Facebook Employs Mafia Tactics
And finally, College Humor — one of the funniest websites in existence — takes a wry look at Facebook’s News Feed algorithm, which decides which stories you see from those posted by family, friends, and the pages you follow. In the sketch, Facebook’s algorithm is painted as a trio of Mafioso bullying innocent Facebook users.
Anyone who has ever been annoyed/frustrated by the content they’re shown on Facebook — which is probably everyone reading this — will understand this clip. And if you happened to Like a particular type of article once, a long time ago, expect to see similar articles from now until you delete your account. Which is looking like an increasingly attractive option.
Your Views on Today’s Tech News
Have decided not to upgrade to Windows 10? If so, why? Do you regularly spend money on in-app purchases? If you own a Chromecast, how often do you use it? Can you ever see yourself watching people eating food as entertainment? What do you think of Facebook’s News Feed algorithm?
Let us know your thoughts on the Tech News of the day by posting to the comments section below. Because a healthy discussion is always welcome.
Tech News Digest is a daily column paring the technology news of the day down into bite-sized chunks that are easy to read and perfect for sharing.