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PC vs. Mac becomes Surface Pro vs. MacBook, Google Crowdsource helps you help Google, Apple sends out iPhone 7 event invites, Google Cast is now built into Chrome, and using virtual reality to pop the question.

Microsoft Brings PC Vs. Mac Back

For several years during the 2000s, Apple trolled Microsoft by urging us all to “Get a Mac”. The Get a Mac ad campaign showed PC as a stuffy, old-fashioned character repeatedly bettered by the younger, hipper Mac. The ads were successful to a point, but were discontinued several years ago. However, Microsoft seems intent on bringing them back, albeit with Windows as the star.

Fresh from gently mocking the iPad Pro Google Tells You How to Vote, Technology Ruins Your Sex Life... [Tech News Digest] Google Tells You How to Vote, Technology Ruins Your Sex Life... [Tech News Digest] Google teaches Americans how to vote, how technology is affecting your sex life, Microsoft rolls out the Windows 10 Mobile Anniversary Update, Microsoft trolls Apple, and crafting a phone case out of flubber. Read More and Apple’s insistence it’s powerful enough to be a computer Read Xbox One S Reviews, Apple Thinks the iPad Pro Is a Computer... [Tech News Digest] Read Xbox One S Reviews, Apple Thinks the iPad Pro Is a Computer... [Tech News Digest] The first Xbox One S reviews hit the web, Apple sells the iPad Pro as a computer, Google sells 30 million Chromecasts, YouTube encrypts 97% of its traffic, and IKEA mocks people who photograph their... Read More , Microsoft is back with another Surface Pro ad. This one takes aim at MacBooks, essentially comparing the two devices and finding the Macs wanting. Not only does Microsoft name and shame the MacBook, the company suggests it’s as useful as “a hat for your cat”. Which is a low blow.

This is a fascinating turn of events. On the one hand it’s odd that Microsoft feels the need to go after a rival with a comparatively tiny market share, but it also shows how confident Microsoft is that it’s now the innovator battling against a corporate giant happy to deliver the same product over and over again. The times really are a-changing.

In Microsoft’s eyes, the roles have reversed, but do you, the average consumer, agree?

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Google Wants to Crowdsource Your Time

Google has released a new Android app, but this one is all about you helping Google rather than Google helping you Google Diagnoses Your Symptoms, Microsoft Condemns Chrome... [Tech News Digest] Google Diagnoses Your Symptoms, Microsoft Condemns Chrome... [Tech News Digest] Google helps you determine what's wrong with you, Microsoft condemns Chrome's battery life, Facebook pulls a sneaky Messenger trick, Google makes 2SV suck less, and the first trailer for Westworld. Read More . It’s called Crowdsource, and it enables users to help improve the Google services they use on a daily basis. Unfortunately, the company is asking you to work for Google for free, with nothing in the way of rewards yet on offer.

google-crowdsource-screenshots

To be fair to Google, each task only takes a few seconds to complete. Tasks include handwriting recognition, image transcription, and language translation. Crowdsource is keeping tabs on how many microtasks you complete, and told TechCrunch that it’s “thinking through incentives” at the moment.

However, the lack of rewards right now is sure to cause consternation, and prevent too many people signing up to the app. Google simply states, “Each microtask takes no more than five to 10 seconds, so knock away a few the next time you find yourself with a few moments to kill. Every time you use it, you know that you’ve made the internet a better place for your community.” The question is, is that enough in this day and age?

The iPhone 7 Debuts on September 7

We all knew the iPhone 7 was due to be announced before the end of the year, but now we know exactly when it’s arriving, with Apple sending out invites to its next big event. This one is taking place at the Bill Graham Civic Auditorium in San Francisco on September 7th, a date which was probably chosen on purpose.

apple-iphone-invite

The invite simply reads, “See you on the 7th”. Which is about as simple and straightforward as it could be. However, the 7th probably refers to the iPhone 7 itself, as that’s set to be the star of the show. There’s also more to the invite than immediately meets the eye.

As reported by The Verge, the “See you,” when used in conjunction with the colored spheres, probably refers to the iPhone camera, which is rumored to be undergoing a serious refresh Microsoft Teases Future Windows 10 Updates, New iPhone 7 Rumors... [Tech News Digest] Microsoft Teases Future Windows 10 Updates, New iPhone 7 Rumors... [Tech News Digest] Microsoft promises more feature-packed updates for Windows 10, the iPhone 7 rumor mill continues to swirl, BlackBerry releases its Hub+ apps on Android, Spotify targets its Release Radar, and more proof youngsters have it too... Read More . It may even hint at Apple trying to achieve DSLR-like levels of bokeh Zoom Lenses vs. Prime Lenses: What's the Difference? Zoom Lenses vs. Prime Lenses: What's the Difference? After graduating from a kit lens, you’ll need to decide between a prime lens and a zoom lens. But what exactly is the difference? Which one is better for you? Read More (the quality of the out-of-focus areas of a photograph). I guess we’ll find out on September 7!

Google Adds Cast to Google Chrome

In an effort to make the process of casting content easier than ever, Google has built the capability to Cast into the latest version of Chrome. This means that anyone who uses a Chromecast 7 Things You Didn't Know You Could Do With a Chromecast 7 Things You Didn't Know You Could Do With a Chromecast You have finally taken the plunge and bought yourself a shiny new Chromecast, but what happens next? Here are seven things you didn't know you could do with one of Google's dongles... Read More will no longer have to install the standalone Google Cast extension to cast content from Chrome to their TV.

If you’re on a website integrated with Cast then a Cast icon will appear automatically, and it will only take a couple of clicks to start casting content. On any other website you’ll need to click Settings, and then find Cast to achieve the same thing. Either way, it’s all possible without an extra extension.

In announcing this change, Google shared some numbers, revealing that in the past month alone, people have cast from Chrome 38 million times, adding up to 50 million hours of content. So it’s no wonder Google sought to make the process easier.

A Virtual Marriage Proposal

And finally, there are many ways to propose marriage to someone 8 Creative Ways to Pop the Question Online 8 Creative Ways to Pop the Question Online Read More . You can stick to the traditional method, going down on one knee in a romantic setting, or, if it better matches your personalities, you can try something a little zany, or, if you’re a pair of geeks, you can utilize technology in some way. Which is what the guy in this video does.

In order to propose to his girlfriend he creates his own virtual reality experience before getting her to don the VR headset Virtual Reality Still Has 5 Big Problems to Overcome Virtual Reality Still Has 5 Big Problems to Overcome Despite all of the hype surrounding the recent surge in virtual reality products, there are many challenges that still need to be addressed before VR goes mainstream. Read More . It’s all a little confusing until the handwritten, “Will you marry me?” graffiti is revealed, at which point she rips off the headset, screams, “Yes, you moron!” and embraces the nerdy love of her life. Hooray for geeks! [H/T Gizmodo]

Your Views on Today’s Tech News

Which would you prefer out of a Surface Pro and a MacBook? Will you be helping Google by downloading Crowdsource? Will the iPhone 7 amaze us all or be a major disappointment? Are you pleased to see Cast become a default option in Google Chrome? Which technology would you use to make a marriage proposal special?

Let us know your thoughts on the Tech News of the day by posting to the comments section below. Because a healthy discussion is always welcome.

Tech News Digest is a daily column paring the technology news of the day down into bite-sized chunks that are easy to read and perfect for sharing.

  1. likefun butnot
    August 31, 2016 at 12:53 pm

    There are a lot of people who think that Apple PCs can do no wrong. If you're trying to sell a premium PC at a premium price, which the Surface Pro assuredly is, you have to address the idea that some people think that a $1500 PC that isn't a Mac is ridiculous, even if it is objectively a superior product in many respects.

  2. fcd76218
    August 30, 2016 at 8:31 pm

    "Google Wants to Crowdsource Your Time"
    It's not enough that Google scrapes the Internet for all kinds of information about users that they then monetize but they want those very same users to donate their time and work for Google for free. That's what I galling chutzpah.

    • Neoalfa
      August 31, 2016 at 8:43 am

      If you had a business and people lined up willing to work for free, what would you do?

    • Dave Parrack
      September 2, 2016 at 12:14 pm

      It is pretty cheeky. I suspect they'll add some rewards to compensate for time and effort sharpish after the backlash.

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