There are several good website traffic analytics tools out there, and the most popular today is probably Google Analytics. The other day I came across another alternative called BLVD Status. BLVD Status is currently in public beta, but it does provide a good service even at this stage. It comes with the basic analytic tools you would expect and adds Digg tracking to that mix. This analytics tool also brings with it live traffic stats which is very cool.
Let’s take a deeper look at what BLVD Status has to offer.
The installation of BLVD Status is fairly easy. You must first add the domain or domains that you want to track to your BLVD Status account. Once this is done, you are provided with a snippet of HTML code that you need to add to the pages you want to track. That’s it. It only took me about 10 minutes to completely set up my BLVD Status account.
Avenues is just BLVD’s fancy way of saying statistics. They may have a reason behind it, because the first thing you will notice about the Avenues screen is its unique set up. The page has six different windows on it that display a summary of all the major statistical categories. The statistical areas tracked are referrers, foot traffic, search keywords, conversions, outgoing links and site URLs.
One nice little feature is that you can rearrange these windows to your liking. Each window has at least a couple tabs that will give you more summary information. For example, the foot traffic window allows you to look at yearly, monthly, weekly or daily traffic stats.
This summary information is great, but you are going to need to find out more information than that in order to effectively track your websites. In order to do so, you can click where it says “In Depth” at the bottom right of each window. This will take you to a new window that contains much more information about each category. Once in this new area, you will be able to tab through each of your categories to view the more in depth statistics for each category.
Goal setting can be a great way to keep you motivated, and BLVD Status allows you to set up some campaigns and conversions that will track your progress towards the goals you set. Right now, there are only two types of goals to set. You can use a simple URL trigger or a parameterized URL trigger. The simple URL trigger will track when a visitor gets referred from a specific URL, the visitor visits the URL or the visitor leaves a page to visit the URL.
The parameterized URL trigger will track the same type of stats, but it just uses a slightly different method to obtain the same information.
Digg tracking is definitely a unique feature to BLVD Status. This feature allows you to see where the people that Dugg your website or post came from. BLVD Status makes this easy, as they provide you with the code necessary to add a Digg button to your websites or posts. Using this button in conjunction with the BLVD Status tracking script will allow you to learn more about the people Digging your posts.
The one thing that was missing stuck out like a sore thumb. Where are the graphs? I am a very visual person, and the graphs that Google Analytics makes are extremely helpful to me. Also, a few more conversion options, and a more simple way to set up those conversions would definitely be a plus.
Overall, BLVD Status may not replace your preferred analytics tool right now, but remember that it is still in beta. I am definitely going to keep an eye on this tool as it gets more features, it shows some promise.