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I’m big on social media and brand management. Marketing and branding efforts are moving onto social media and it can be difficult sometimes to manage all of the social networks with which you have a presence. Because of this, I am constantly looking for tools and applications to help make managing my brand easier. One such tool is Postling.

Postling is a social media management tool that allows multiple people to manage multiple brands and social media accounts in one place. It is meant to allow you to seamlessly manage your brands through blogging, Twitter, Facebook, and other social networks. In this article, I am going to go over some of the key features and benefits of Postling.

Organize and Manage Your Social Media Accounts

Postling allows you to get organized and be completely transparent with your social media campaigns. By aggregating all of your social media accounts into one place, you can limit confusion as well as the hassle of logging in or out of different accounts and having to remember tons of passwords.

manage social media accounts

Imagine being able to manage your blog, Twitter account, Facebook Fan Page, Flickr, and Tumblr accounts all in one place. Postling allows you to group accounts into distinct brand profiles.


Share Access With Your Team

Whether you have a marketing team or multiple clients you can share access on Postling and collaborate with them. You can control what accounts they see, the brands they can manage, and whether or not they can share their access with others.

manage social media accounts

Everyone who has shared access enabled will be able to see all the content published on those accounts, which is meant to ensure accountability and transparency.

Publishing On Your Account

Publishing to your social media accounts is pretty simple with Postling. Its WordPress-like interface allows you to type up a blog post and select which networks you would like it to post to.

manage social media accounts

In only a few minutes, you can publish your blog post, update your Facebook page and Twitter with a link to the post, and upload any pictures in the post to Flickr. How long does that normally take you?

You can also schedule posts and status updates to be published later on.

Engaging Your Readers

Another prominent feature within Postling is comment aggregation. Whenever someone leaves a comment for you, whether it’s on your blog, Facebook page, Twitter, or Tumblr, it is displayed on your Postling dashboard.

manage social media profiles

From the dashboard, you can easily reply to the comment and the reply will be published right to the network you received the comment from.

Tracking the Conversation

manage social media profiles

You can track what people are saying about your brand from Postling’s tracking tab. Track what they’re saying on Twitter, Facebook, Yelp and CitySearch. It seems to be a pretty new feature, as they are currently taking suggestions for additional services that people would like to see supported.


All-in-one social media aggregators 5 Social Aggregators To Keep you Updated 5 Social Aggregators To Keep you Updated Read More can be great assets to your brand management efforts. Being able to access and post to multiple accounts in one place makes it easier on you and saves you time, which can be huge in the long run. It also enables you to utilize certain social networks that you wouldn’t normally spend much time on to engage your audience.

What programs and applications are you using to manage your brand? Do you like Postling? Leave your thoughts, ideas, and comments below!

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