Postling is a social media management tool that allows multiple people to manage multiple brands and social media accounts in one place. It is meant to allow you to seamlessly manage your brands through blogging, Twitter, Facebook, and other social networks. In this article, I am going to go over some of the key features and benefits of Postling.
Organize and Manage Your Social Media Accounts
Postling allows you to get organized and be completely transparent with your social media campaigns. By aggregating all of your social media accounts into one place, you can limit confusion as well as the hassle of logging in or out of different accounts and having to remember tons of passwords.
Imagine being able to manage your blog, Twitter account, Facebook Fan Page, Flickr, and Tumblr accounts all in one place. Postling allows you to group accounts into distinct brand profiles.
Share Access With Your Team
Whether you have a marketing team or multiple clients you can share access on Postling and collaborate with them. You can control what accounts they see, the brands they can manage, and whether or not they can share their access with others.
Everyone who has shared access enabled will be able to see all the content published on those accounts, which is meant to ensure accountability and transparency.
Publishing On Your Account
Publishing to your social media accounts is pretty simple with Postling. Its WordPress-like interface allows you to type up a blog post and select which networks you would like it to post to.
In only a few minutes, you can publish your blog post, update your Facebook page and Twitter with a link to the post, and upload any pictures in the post to Flickr. How long does that normally take you?
You can also schedule posts and status updates to be published later on.
Engaging Your Readers
Another prominent feature within Postling is comment aggregation. Whenever someone leaves a comment for you, whether it’s on your blog, Facebook page, Twitter, or Tumblr, it is displayed on your Postling dashboard.
From the dashboard, you can easily reply to the comment and the reply will be published right to the network you received the comment from.
Tracking the Conversation
You can track what people are saying about your brand from Postling’s tracking tab. Track what they’re saying on Twitter, Facebook, Yelp and CitySearch. It seems to be a pretty new feature, as they are currently taking suggestions for additional services that people would like to see supported.
All-in-one social media aggregators can be great assets to your brand management efforts. Being able to access and post to multiple accounts in one place makes it easier on you and saves you time, which can be huge in the long run. It also enables you to utilize certain social networks that you wouldn’t normally spend much time on to engage your audience.
What programs and applications are you using to manage your brand? Do you like Postling? Leave your thoughts, ideas, and comments below!