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YouTube is cracking down on illegitimate content creators. Aspiring YouTubers The YouTube Starter Kit: 20 YouTubers Worth Watching The YouTube Starter Kit: 20 YouTubers Worth Watching There's a treasure trove of original content on YouTube. However, it's difficult to know where to begin. Let us help you with our list of 20 YouTubers that form the perfect YouTube starter kit. Read More now need to reach 10,000 views before they can even think about making money from advertising. This is thanks to new rules being put in place by YouTube to ensure creators and advertisers play nicely together.

YouTube has faced a backlash from advertisers in recent weeks. Some big brands have pulled their advertising over fears their ads were being played before potentially offensive videos. YouTube is changing its policies to solve this issue, introducing new rules for smaller YouTubers.

New YouTube Partner Program Safeguards

Until now everyone has been welcome to join the YouTube Partner Program. If your application was successful you could monetize your videos, taking a share of the revenue. The problem, as YouTube has figured out, is that people were abusing the system, making a mockery of the YPP.

YouTube is now putting new rules in place to safeguard the YouTube Partner Program. These new rules mean that no ads will be placed on videos until that channel reaches 10,000 lifetime views. Giving YouTube ample time to judge whether a channel and its creator are legitimate.

After a channel hits the 10k threshold, the creator can apply to join the YPP. At this point, YouTube will review the channel to ensure it’s following the community guidelines and advertiser policies. If so, YouTube will start serving ads on that channel’s videos from that moment forth.

Everybody Wins… Except Small YouTubers

If you’re a small YouTuber just starting out then this new threshold obviously sucks. However, until you’re racking up thousands of views on each video you weren’t exactly raking in the cash anyway. Now, you know you’ve got to produce some quality content before you hit paydirt These YouTubers Are Earning Millions: What's Their Secret? These YouTubers Are Earning Millions: What's Their Secret? Here is a list of the biggest channels on YouTube and how they got to be so popular. Who know, perhaps you'll learn the secret to making it big on YouTube. Read More .

Meanwhile, YouTube gets to weed out illegitimate content creators who will likely disappear rather quickly when they realize there’s no money to be made. And advertisers can be more confident that the content creators carrying their ads have been vetted to a certain degree.

Are you a YouTuber? Have you racked up 10k views over the lifetime of your channel? Are you currently enrolled in the YouTube Partner Program? What do you think of the new threshold? Or YouTube’s handling of this situation? Please let us know in the comments below!

Image Credit: Rego Korosi via Flickr

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  1. James Bruce
    April 7, 2017 at 6:39 pm

    Probably worth bearing in mind that on 10k views, they would have made approximately $20 of ad revenue, so this isn't really that much of a blow to small channels.

    • JackReacher
      May 25, 2017 at 11:05 am

      Good Points in this article,
      The 10K LTV limitation has zero impact on money making. YB is simply tightening the screws so it can used as a legitimate source for proven and high quality content.

      Look at the evolution of Wiki compared to how its initial www depute. Its come a long way in its peer and moderator review process etc.

      I seem to recall that Google didn't cut me my first check until I had made over $100 with YT and my other sites.