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If you thought that buying a smartphone was tough enough already, brace yourself as buying choices get tougher with a slew of new launches and announcements. The smartphone market is already abuzz with iPhone 5 “Mac-rumors”. But the three other major players who made their own announcements aren’t dealing in rumors.

It’s all fact as Nokia, Motorola, and surprise of surprises, Amazon get ready to carve the phone pie.

Nokia was the big event as they announced two new Windows phone carrying the flagship Windows 8 mobile operating system and Microsoft’s blessings. The Lumia 920 and Lumia 820 will be the first phones to run on Windows 8. They are expected to hit retail shelves this fall, but pricing details and phone specs are not out yet. But we do know that they will come in multiple colors and accessories like wireless chargers and speakers.

Jo Harlow, executive vice president of Nokia revealed that Lumia 920 has Nokia PureView, a cutting-edge technology which you can use to take the kinds of images usually only seen on a standalone DSLR camera.

Motorola showcased three new phones – Droid Razr HD, the Razr M, and the Razr Maxx HD. Their USP is speed and performance as they can connect to Verizon’s faster 4G LTE network and on a backup of 24 hours of battery on the RAZR HD. The DROID RAZR MAXX HD touches 32 hours according to the Motorola blog. To put in a bit of context, Motorola Mobility was acquired by Google recently.

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Last but definitely not the least – Amazon could pull a rabbit out of its very deep hat by tomorrow at the Kindle event in Los Angeles with an announcement of a new smartphone. It is said to run on a modified version of Android and will Nokia’s mapping application instead of Google Maps.

There’s some churn on, and in lot of ways it’s good that customers are spoilt for choice.

Source: Nokia Blog | Motorola Blog | Business Insider

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