Apple is often cited as being the best company in the world. Perhaps it is, perhaps it isn’t, but what’s clear from our recent We Ask You discussion is that a) everyone has an opinion and b) everyone sees this in black and white, with no gray, in-between, sitting on the fence views being expressed.
Black Or White, No Gray
We asked you, Is Apple The Best Company In The World? There was a good, though not extraordinary, number of responses to this question. There were certainly more than enough responses to allow us to build a picture of what you, the MakeUseOf readership, thinks about Apple.
Interestingly, only a handful of people mentioned other companies, with most remaining blinkered to the wider question and instead focusing on the prime query. You could have taken the opportunity to wax lyrical about Microsoft, Google, Samsung, or Lenovo, explaining why they, rather than Apple, are the best company in the world. But you didn’t.
This perfectly demonstrates why Apple news often dominates the technology headlines. Even if you’re not into Apple in a significant way, you’re still interested in knowing what the company is doing. No other technology company can boast that level of interest, intrigue, and examination.
The big takeaway from the discussion is, as the headline suggests, the complete lack of any sitting on the fence when it comes to Apple. People either love or hate Apple, and are more than willing to explain why they feel the way they feel about the Cupertino-based iCompany.
People have either bought into the ecosystem and are delighted to remain within it, or they have rejected it for whatever reason and aren’t ever likely to reconsider. Apple appears to be the only company, tech or otherwise, which has this effect on consumers.
Comment Of The Week
We received a lot of extraordinarily good comments, including those from Bill Fleet, Rob H, and Xoandre M. Comment Of The Week goes to Hildy J, who wins a T-shirt for this comment:
Apple is the Calvin Klein of electronics. A once respected design house turned into a marketing machine offering reasonable, but not great, products at unreasonable prices to people who value the brand’s waning cachet.
We chose this comment because it offers a simple and succinct analogy describing Apple. Not everybody will agree with it, either from the perspective of Apple or Calvin Klein, but it contains at least a modicum of truth that all but the most worshipful Apple fanboys and fangirls will recognize.
We Ask You is a weekly column in which you have your say about a particular subject. We ask you a question each week, with the results compiled and compressed into a follow-up article the following week. This column is nothing without your input, all of which is valued.