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what is social shoppingSpecialized social networks are a thing of the future. With the huge success of Facebook, it’s no surprise that a lot of the newer sites out there – and most of the ones I write about – feature some kind of social features or centralized community.

Lockerz is one such site that takes advantage of both of those things. Lockerz is a social commerce company whose mission is “to be the homepage for men and women ages 13 to 30, building a community of trendsetters and tastemakers who love to shop, play, and connect on the web.” It’s a place where you can interact with others in the community while earning points you can use towards major discounts on your favorite items. Does that sound like something that might interest you?

What Exactly Is Lockerz?

As I mentioned in the introduction, Lockerz is a social commerce site. It was founded in 2009 by former technology and retail executive Kathy Savitt, who was formerly the vice president of strategic communications, content, and entertainment initiatives at Amazon. The Lockerz community has grown to more than 17 million members in less that one year, and the site offers major discounts on the best fashions, electronics, music, and more.

social shopping sites


Members of the site earn PTZ (points), which are used to lower the prices on your favorite merchandise. PTZ can be earned a number of different ways, like watching videos, listening to music, answering daily questions, inviting friends to join, buying your favorite brands, and with “FWB;)”, Lockerz’ social commerce feature.

PTZ are then used to lower the prices of merchandise in the Lockerz Boutiques. The more PTZ a member earns and decides to use, the larger the discount, which can be up to 100%.

Explain FWB;) To Me

FWB;) (yes, I have to include the winky face. Sigh) is Lockerz’ social commerce platform that they introduced in October 2010. It’s a self-proclaimed “”, and it rewards members for interacting with one another. For instance, members are rewarded with PTZ for introducing their friends to their favorite fashion or technology brands, as well as music, videos, and more.

“FWB;) creates a mutually beneficial relationship between members, their friends, and their favorite brands and artists. Friends share favorites, and everyone benefits.”

Once you sign up to become a member of Lockerz, you will create a personal profile (Locker) in which your badges (Decalz) are showcased for friends to view. When a Lockerz friend clicks on Decalz in another member’s Locker, both members earn PTZ.

Furthermore, if a friend purchases a product or views a video in-full after clicking on Decalz, both members earn (significantly) more PTZ. As you can see, the more influential members are with their friends, the more PTZ they earn towards their own shopping experience.


By now you may be wondering what types of products you can use all these PTZ towards on Lockerz. Well, Lockerz has partnered with thousands of the best brands and stores in a lot of different categories, including electronics, designer gear, sports equipment, and clothing outlets.

I’m a fan of what Lockerz is doing. I really think that they do a good job of offering their members incentive to use the site, as well as give them creative ways to engage other users. It’s an interesting niche social network and I can’t wait to see other companies follow suit.

What do you think of Lockerz? Leave a comment below and we’ll discuss it!

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  1. Jacob
    January 30, 2011 at 12:56 pm

    I'm going to agree with silverknight. There are many websites out there that do not pay up, and swagbucks is the way to go. Personally I've been a part of both Lockerz and Swagbucks for a while. During that time I have received prizes from Swagbucks, while it is still impossible for me to get any prize from Lockerz in the past year. Redemptions, which happen about once a month, are completely sold out generally within two minutes after opening (thanks for bots and other programs) and any decent prize is extremely difficult to win under 24/7 auction. While it is a nice idea, lockerz is not a good place to start. I'm surprised you guys featured it.

  2. Silverknight
    January 29, 2011 at 11:47 pm

    There are multiple websites such as this and most do not pay up. The only one I have found that pays up is Swagbucks. Then again swagbucks takes a long time as well but I still suggest you check it out.

  3. sneakily1
    January 29, 2011 at 2:09 pm

    They have been around for a while and have a terrible reputation, not to mention members are constantly spamming to try and earn points. I would have expected a lot better out of Makeuseof. Sorry, I dig you guys but this is pretty lame.

  4. DG
    January 29, 2011 at 3:53 am

    They claim the demographic to be 13 to 30, but I'd guess that whatever success they are having relies almost entirely on the very young end of that spectrum.

    • Steve Campbell
      January 29, 2011 at 6:19 am

      You're probably right about that, DG. It will be interesting to see as the site progresses who is actually using it the most.

  5. Umbrae
    January 29, 2011 at 2:36 am

    Nice very interesting site, but I would have liked some commentary on some of the backlash lockerz has received from some members across the web and the realistic chances of getting a deal vs. the amount of time spent to get it. :)

    • Steve Campbell
      January 29, 2011 at 6:18 am

      Sorry, Umbrae, I'm not familiar with the backlash you're speaking of. Can you provide a link?

    • sneakily1
      January 29, 2011 at 2:11 pm

      agreed. Actually getting a decent prize is nearly impossible and members spam EVERYTHING. This is not what I would consider a discovery by any means... and Lockerz is another plague on the internet.

  6. Captain Obvious
    January 29, 2011 at 2:35 am

    This is kinda . . . OLD.

    • Omg123wdd
      January 29, 2011 at 3:56 am

      what's new?

  7. Worldwide Moving
    January 28, 2011 at 11:43 pm

    Lockerz – A Social Network For Entertainment & Rewards-Based Shopping

  8. pceasies
    January 28, 2011 at 11:41 pm

    Heh, I haven't heard much good about them. They are rarely stocked on items and barely anyone has every been able to get anything, even after years. If you want something that works 100%, though isn't very profitable you may want to look into

  9. pceasies
    January 29, 2011 at 12:41 am

    Heh, I haven't heard much good about them. They are rarely stocked on items and barely anyone has every been able to get anything, even after years. If you want something that works 100%, though isn't very profitable you may want to look into