Klout just announced that they have completely overhauled their user interface with an entirely different look and feel, as well as adding a number of new features.
The first thing you may notice the moment you log into your account is that all of those busy Klout charts and moving graphs have been removed, and are instead replaced with a focus on creating and sharing the sort of content that you like. If you were one of those users who felt disconnected from your Klout score, without any real direct control over whether it rises or falls, this new interface will change all of that.
The Klout score is still there next to your profile picture, but the main page is the “Create” page – with a focus on interacting with your social networks using the content that Klout believes you will find interesting. The more you share and “create”, the higher your Klout score will rise.
Using Klout As a Social Tool
The new layout basically acts as a sort of news feed, where the content in the stream is determined based on the niche topics and subject matter where you’ve already been identified by Klout as an “influencer” across the web. If you disagree with any of those, or you believe there should be additional ones, you can tweak those “aspirational” topics, thereby altering the suggested content in your news feed.
If you click on the “Share” button, you get a pop-up screen where you can do your content creation — type up a comment about the story, or you can just click the “Schedule” or “Share” button and immediately post it to your social networks. Pro Tip — You don’t have to share the pre-defined story. While you’re in share mode, you can completely edit the entire comment — including the link — which will load up an image and title from the page you’re actually linking to. Or you can click the obscure, grey create icon at the upper right corner of the screen to get a blank share form.
This update makes Klout more of a social media scheduling tool than anything else, but you have the added benefit of improving your Klout score in the process. Don’t worry, all of the statistics, perks, and friends giving you klout are still available when you click the “Measure” link in the left navigation bar.
It’s everything you always loved about Klout, but now with a little bit more direct control over your measured online influence. Klout continues adding more networks to its metrics, and search engines like Bing are including Klout snapshots in search results, so it’s almost guaranteed that Klout is one social networking tool that is here to stay for a very long time.