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Klout is now factoring in Instagram and Bing as another metric of your social-media influence and Klout score. A busy presence on Instagram, which previously meant nothing for your Klout score, can now give it a serious boost. if you’re not very active on Instagram, it could affect your score the other way. Your most popular photos will also appear in your Klout Moments. In order to enjoy this new integration, you will need to connect your Instagram account to Klout.

You may be thinking link Klout and Instagram is nothing new. True enough, this option has been available since 2011, but it was never a yardstick for measuring your Klout score. According to Klout, this was one of the most requested features by users, and it has finally acceded to the social pull of the popular photo-sharing community. The Instagram integration is happening in phases, so some users may notice an immediate jump in their scores, and some may have to wait a while longer.

In a related development, Klout also joined up with Bing to give your Klout scores yet another factor. After connecting Klout with Bing, Bing search results will eventually start factoring into your Klout score. Bing will also display social influencers next to your search results with their respective Klout scores. The Klout – Bing partnership was started last year, when Klout scores were integrated with Bing search results. Up until now, however, users could not connect the two accounts.

Do you find Klout scored relevant? Are you happy about the new integrations?

Source: Klout Blog


  1. dragonmouth
    April 1, 2013 at 12:43 pm

    "Do you find Klout scored relevant?"

    Relevant to what??? It will become very relevant to the "beautiful people", the gliteratti. It certainly is not relevant to real life, unless your life does not extend past social networks. Klout is a popularity contest for airhead twits. It is an attempt by social networking companies to generate more use of their sites. Anybody with a high Klout score is like a prom queen - great looks, great body and totally self-absorbed.

    As posters above me said, Klout is probably very hackable which renders its scores meaningless. It also does not take into consideration all aspects of social interactions, again rendering its scores meaningless.

    I guess it could be relevant to me as an indicator of people to stay away from. The bigger the Klout, the more self-centered, the less desirable the person.

    • Saikat Basu
      April 2, 2013 at 1:46 am

      I think a better approach is to not focus on this score at all. Instead create a good social media plan and implement it. Social media itself will give you a feedback as to what you are doing right or wrong. Plus, scores are easy to game...where's the actual usefulness in that?

      • dragonmouth
        April 2, 2013 at 11:26 am

        "Social media itself will give you a feedback as to what you are doing right or wrong"

        In that case I'm doomed! :(

        But, then, I don't give a whit about social media so who cares how much Klout I have.

  2. MomFoodie
    April 1, 2013 at 11:30 am

    Unless the start measuring Pinterest, they are rather clueless about myself & many others in creative niches.

  3. Nevzat A
    April 1, 2013 at 5:57 am

    Klout stats once interested me but I have lost interest recently. I also suspect if it can be hacked once again in the future.

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