Google is making it easier to unsubscribe from pesky email newsletters you don’t want cluttering up your inbox. A prominent “unsubscribe” link at the top is the small but user-friendly change that is coming to all Gmail accounts.
The “unsubscribe” link right in the header information of an email is a timesaver. Many users don’t bother to rummage around in the footer section of a promotional email for that tiny “unsubscribe from newsletter” link that’s barely visible. The quickly accessible unsubscribe link should make dealing with unwanted emails a one-click axe job.
The change also helps genuine marketeers. It saves promotional emails and informational newsletters from being dumped into the spam folder — irritated users often opt for clicking the Spam button instead of taking the pains to unsubscribe. Legitimate emails marked as spam end up damaging a company’s online brand image. Better business communication is obviously also a priority for Google.
Email spam legislation means that every email newsletter must carry an unsubscribe option. Gmail has brought it front and center and hopefully made email marketing a touch friendlier — and our inboxes less cluttered.
Google announced the feature at the Messaging, Malware and Mobile Anti-Abuse Working Group conference in San Francisco last week. It will gradually roll out to all users across the world. Elie Bursztein, who leads Google’s anti-abuse research mentioned the importance of balancing the needs of consumers and businesses.
“We want our users to not have spam, and we also want you to reach the user.”