Install Google Play & Remove Ads on an Amazon Fire Tablet Without Root

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This past Christmas, my brother gave me a Kindle Fire. Amazon is selling the Fire at a great price, and — paired with an Amazon Prime subscription — it’s the perfect companion for streaming movies and TV shows while on the go. What speaks against the Fire is the lack of apps and the aggressive Amazon ads on the lockscreen. But we’re about to fix that — without rooting the device!

This article demonstrates how to install the Google Play Store on a 5th generation Kindle Fire 7″ and remove the lockscreen ads, all without rooting and using a Windows PC. In a comment, reader David explained how to replicate the process for a 4th generation Kindle HD 7.

To Root or Not to Root?

While Amazon preps the Fire with its own Appstore and offers some otherwise paid apps for free via Amazon Underground, several Google apps, including Gmail, are not available on the Amazon Appstore. For some, that’s a deal breaker.

While rooting the Kindle Fire would allow you to install a standard Android version and thus the Google Play Store, you would lose the interface optimized for consuming Amazon Prime. More importantly, rooting can void your warranty and — in the worst case — brick your device.

Fire OS, the operating system running on the Fire, is a custom version of Android. And with a few tweaks, you can install the Google Play Store and remove lockscreen ads — no root access required. When you’re done, your lockscreen will resemble the screenshot below; this looks so much better than a screen covered in Amazon ads!

Amazon Ad Free Lock Screen

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Enable Developer Options & ADB

Before we start, you have to enable developer options on your Fire. Go to Settings > Device Options and scroll down to Serial Number. Then tap the serial number entry seven to ten times, until Developer Options show up underneath.

Fire Developer Options

Now open Developer Options and under Debugging turn on Enable ADB.

Fire Enable ADB

Install ADB USB Driver

To perform ADB (Android Debug Bridge) debugging on Windows, you’ll need to install the Google USB Driver. You can do this manually, or you can use RootJunky’s Amazon Fire 5th Gen SuperTool.

Before you proceed…

  • Disable driver signature enforcement on Windows 8 and 10 (instructions below).
  • Completely turn off (check Task Manager!) any emulators running on your system right now, such as the BlueStacks Android app player.

Meanwhile, you should have downloaded and unzipped RootJunky’s SuperTool. Time to connect your Fire to your computer. At this point, you might see a popup regarding ADB debugging mode — confirm and proceed. Make sure the Fire shows up under This PC.

Next, launch the first batch file in the SuperTool folder: 1-Amazon-Fire-5h-gen.bat

If everything works, you should see the following screen on your desktop.

Amazon Fire Tablet Tool

To install the ADB driver, press 1 and hit ENTER. You will see a second screen with two options.

ADB Driver Install Confirmation

Again, press 1 and hit ENTER. Another screen will remind you which conditions must be met before you can proceed.

ADB Driver Install Confirmation 2

Press any key to continue and follow the instructions on the screen. At this point, you’ll have to do a few steps manually.

ADB Driver Install Instructions

The Windows Device Manager will open automatically. Find the Fire under Universal Serial Bus devices, right-click and select Update Driver Software… From here, choose Browse my computer for driver software > Let me pick from a list of device drivers on my computer > Have Disk… and browse to the usb_drivers folder that came with the SuperTool, select the android_winusb.inf file, and click Open, followed by OK.

If you encounter an error message at this point, chances are you didn’t disable the driver signature enforcement in Windows 8 or 10 (see below).

Windows Driver Signature Enforcement

You might also see the following error:

The folder you specified doesn’t contain a compatible software driver for your device. If the folder contains a driver, make sure it is designed to work with Windows for x64-based systems.

In that case, you can try to use the universal ADB Driver Installer and skip this step or download the driver from Android Studio and point the Device Manager to that resource.

Once you succeeded, return to the SuperTool and press any key to continue, followed by ENTER to return to the initial SuperTool menu. Now we’re ready to tweak Fire OS.

All the steps explained in this article are also demonstrated in the video below.

Install the Google Play Store & Remove Lockscreen Ads

If you don’t already have it open, launch the 1-Amazon-Fire-5h-gen.bat SuperTool. To install the Google Play Store and remove lock screen ads, press 2 and hit ENTER, followed by any key to confirm the conditions. If all goes well, SuperTool will go through four installation stages.

SuperTool Install Google Play

If you’re running into an emulator-related error at this point, open the Windows Task Manager and make sure any emulators you were running (hint: BlueStacks) are completely turned off.

Note I: Removing lockscreen ads won’t work for everyone. Many readers commented that it failed for them, while others wrote it worked perfectly. It’s unclear what causes this erratic behavior. Meanwhile, our reader Kevin described a method to remove ads by paying $15 to Amazon and reader Caligirlinsweden described how she got an Amazon representative to remove the ads for her for free:

Go to the Amazon site and look for Contact Us, then choose the Chat option. [The Amazon representative] had me verify the name of my device and then she did something on her end. The ads were gone immediately. (…) I saw some guy on YouTube mention this (…) [and] he said if the first rep didn’t take it away to try again with a different one.

Note II: If you have trouble logging into the freshly installed Google Play store, try logging in using the browser option. You might have to temporarily turn of two factor authentication to log in.

Alternatively, our reader David recommends to download Aptoide, an alternative app store, install Google Play Services from within Aptoide, attempt to log into the Play Store, cancel three times in case it fails, open the menu, and select browser login. You can uninstall Aptoide once you logged in successfully.

Turn Off Driver Signature Enforcement in Windows 8 and Windows 10

To successfully follow the instructions above, Windows 8 and Windows 10 users will need to turn off the enforced driver signature.

Windows 8: Press the keyboard shortcut Windows key + C to open the Charms menu, then go to Settings > More PC Settings > General. The following steps are identical to Windows 10.

Windows 10: Press the keyboard shortcut Windows key + I to open the Settings menu, then go to Update and Security > Recovery.

Under Advanced Startup, click Restart Now.

On the reboot screen, choose Troubleshoot > Advanced options > Startup Settings > Restart.

windows-8-startup-settings-restart.png

You’ll find yourself on the Startup Settings screen. Here, choose option number 7: Disabled driver signature enforcement.

After your computer booted, you will be able to install drivers that weren’t signed digitally. Once you restart again, the driver signature enforcement will be re-enabled.

Relight Your Fire

The Amazon Fire isn’t the lightest, thinnest, or otherwise best device on the market, but it offers great bang for your buck. Once you successfully followed this guide, you can enjoy the best of both worlds: a user interface optimized for Amazon Prime and all of your favorite Android apps from the Google Play Store.

And now you. Which apps are you missing from Amazon’s Appstore? Have you found any other tweaks that don’t require rooting? Share your tips in the comments!

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