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We’ve had Web 1.0 and 2.0. Now we’re into the era of the Smartphone Web, the time when every man and his dog has a smartphone in their pocket, playing Angry Birds on the bus, and doing price comparison shopping in the middle of a store.

My wife and I are extremely guilty of that. We’ve been thrown out of many shops because we’ve stood there with our phones and compared prices with online stores to see who is cheaper. One bookstore got extremely upset when an employee saw me checking Amazon on my phone, as I considered buying an expensive hardback. But everyone is doing it, and more and more people are increasingly making their consumer choices based on what they find on mobile searches. Those iPhones and Androids in peoples pockets are empowering shoppers and diners to make their decisions on the go, and at the spur of the moment.

Now it’s over to you. How much does your phone influence what you buy and when? When you’re out looking for a restaurant, do you get your phone out to check the local reviews? Do you do what I do and price compare in the middle of a store with your phone? Let us know in the comments how much your phone controls you.

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Image Source: Customer Doing A Price Comparison via Shutterstock


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