Why Is Pinterest So Addictive? [INFOGRAPHIC]

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I saw an article the other day that described Pinterest as “a woman’s social network” with 60% of the site’s visitors being of the female persuasion. Why is that? Why do men find it unattractive to share photos on Pinterest while women go completely nuts over the site? Pinterest has seen a stunning rise in the social networking space, sitting in a very comfortable third place behind Facebook and Twitter. That means that longer established sites such as Reddit, LinkedIn, Tumblr and Digg can only sit on the sidelines and glower at this young upstart stealing all of their thunder.

We here at MakeUseOf are starting to get into Pinterest in a big way. We have our own Pinterest page, and I have mine. We have even published a Pinterest guide. Various other staffers also have their pages. You can also pin every post on MakeUseOf to your Pinterest account (see the sharing buttons at the bottom of each post). But why is Pinterest such a sensationally popular social network? As the infographic below suggests, perhaps it appeals to our inner hoarding instincts? As computer hard drives get bigger, being a digital packrat has become much easier, and Pinterest is just a natural extension of that, allowing us to show off our enviable collection of toilet photos.

Let us know in the comments what you think of the infographic. Why do you think Pinterest is more popular with women than with men?  Why is the site popular at all?  Do you have your own active page there, and if so, what kinds of photos do you normally pin?

Source: Visual.ly

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Comments (4)
  • Joy Horan

    Have to say that this has got to be the best social media for me thus far. I see it as an online scrapbook which really fills the need to browse magazines for ideas etc. As well as being able to catalogue ideas bucket lists and wish lists, memories of places etc. Whilst I have seen more girly posts I must say some of the architectural and interior designs by males are amazing. I like the fact that there is the chance to share with others in a non threatening way! I think the creator of this is very clever. Well done
    Regards Joy

  • Matthew Graczyk

    Pinterest is great for social bookmarking, but what about personal bookmarking – the bookmarks for the sites you visit over and over? My company operates http://iCrumz.com, and we believe it is exactly what the world needs now – a real personal productivity booster. It’s a free cloud-based Internet bookmarking service. With iCrumz.com all your bookmarks are always available using any browser from any computer, mobile phone or tablet. The iCrumz interface allows you to have 100 or more bookmarks on a single webpage without being cluttered. iCrumz also offers an import function, so you can import and consolidate all your bookmarks from all your browsers on all your devices. Check out our short (1 minute) intro video: http://youtu.be/QDD23whIlrw Contact me if you have any questions. Matthew[at]iCrumz[dot]com.

  • Tammy

    I think it also speaks to interaction/learning styles. Pinterest offers a more reflective atmosphere – you aren’t thinking of how you are interacting with people, you just are through your interests. And you don’t have to build deep connections or feel obliged to ‘follow’ or ‘like’ – everything just is – it’s perfect for the introverts in all of us.

  • Scutterman

    http://royal.pingdom.com/2009/11/27/study-males-vs-females-in-social-networks/
    It’s long been known that social networks attract more females than males, I wouldn’t say pinterest is any more female dominated than the others really.

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For more details, please read our disclosure.