HR Must Embrace Social [INFOGRAPHIC]

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Like it or not, Facebook is becoming a huge part of online users lives, but not if offline companies have anything to do with it.  It seems that, at every turn, companies are doing their level best to block access to Facebook and other social media sites to employees at work, even though there are compelling reasons why they should do the exact opposite.

This is the subject of today’s infographic, which examines how companies seem to be obsessed with finding out what their employees are saying on their private Facebook accounts, while at the same time doing everything they can to stop those same employees from accessing social media while at work. I’m lucky in that I am self-employed so I can go on Facebook anytime I want, so I can’t claim to know what it is like to be barred from the Internet while at work.  But in this day and age, where companies live and die by social media, it is madness that companies don’t allow their employees to go online and promote the company on the one site that everyone is browsing at one time or another.

What about the company where you work?  Does it embrace social media and let you and your colleagues onto Facebook? Or is Facebook strictly forbidden? What do you think are the upsides and downsides of allowing people onto social media in company time?  Does one outweigh the other? Let us know in the comments.

Infographic Source: www.complianceandsafety.com
Image Source: Businessman Holding Like Board via Shutterstock

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Comments (10)
  • Guest

    I am unemployed and refuse to get a Facebook or any social sites. I also am not the most social person in the world. What about people who are workaholics who don’t want to bother with the dreaded banality of the water-cooler to begin with? Were I employed I would be a diligent employee, one of those who makes the less productive “look bad.” I’d be so efficient I’d make Google seem slow. :-)

    Unfortunately, it seems that the workplace today has become less about work and more about “forging connections,” as a relative of mine currently studying business in college has told me. He is more outgoing than I am (in fact, I would love to be self-employed over the Internet, since chances are I wouldn’t even have to go out and meet-and-greet with anyone), and loves to point out how the reason I am unemployed is because I’m NOT social and prefer the cubicle to the boardroom. If employers eventually embrace social media and weave it into company culture, what will be done for introverts (to the level of recluse) who are more competitive, individualistic and driven and not “team players” or hand-shakers?

    Also: I doubt this is a problem at the majority of U.S. jobs this day and age, which are shxt-level burger joint and temporary minimum-wage jobs (like wrapping gifts for Macy’s during the holidays). The idea that an $8/hr clerk should be involved in a social media strategy for WalMart Corporate is obviously not where this is going. And furthermore, U.S. corporate culture (Western in general, i.e. Europe and AU/NZ) is different from corporate culture in Asia and the Middle East, where performance is of top priority, authorities and hierarchies are respected, and doltish schmoozing and “poking” takes a back seat (or at least only rides shotgun). If this kind of stupidity keeps going on, with cat videos viewed on corporate time (and dime) instead of spreadsheets and PowerPoints, no wonder companies will keep outsourcing to places like India and China. Sure, sweatshop employees might be miserable and reclusive, but at least they, unlike Americans (of which I am one, don’t get me wrong) recognize that time is money and Psy can wait until the end-of-day whistle blows!

  • Anonymous

    I think that most companies (small businesses in particular) don’t really have an idea on how to use social media to make money. I’ve had several clients tell me they “want to get on Facebook” like they can just create a page, sit back and collect money.

    Unfortunately, use of social media requires all of the characteristics of a good website/SEO campaign: Good, fresh, original content, frequent updates, large network of ‘evangelists’ who comment regularly, and frequent mention in other places.

    Sometimes they persuade employees to take on these tasks, but once it becomes like work, enthusiasm and interest usually drops off quickly, there is little ROI, and the whole thing slowly dies.

  • Drew O’Kane

    It seems like the only acceptable use of social media for a company would be to advertise or raise awareness of a brand. Other than this, I can’t see companies wanting their employees socializing online.

    On a different track, why would we need social media at work to socialize, when we can socialize at work without social media?

  • Mark

    This whole thing is ridiculous. Employees that can access social networking sites at work certainly aren’t using them to “promote the company” as this suggests. The only exception might me the company’s social network manager, using the company’s accounts. Employees are screwing around, plain and simple and if they just can’t stay away from these things long enough to get some work done, maybe they don’t need to work there. I’m sure they are updating their status’ on their smartphones anyway!

  • Mac Witty

    “Social media” is like the internet – it depends on what you use it for. I doubt that employers should pay for people to sit and post cute cats all day. Furthermore, I do not think it looks so nice when staff sit and facebooking when there are customers. Yes,, I visited a while ago a health center and could see that Facebook was up on the screen and it was mostly about food and baking. I can also see how much time some of my friends spend on facebook with no work relation things every day.

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Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.