Pinterest Stumbleupon Whatsapp

There was a time when every businessman and his dog had a Blackberry. Having one separated the serious executives from the non-serious ones. Everyone started obsessively checking their email every 5 minutes, leading to a medical condition dubbed “Blackberry Thumb“.It seemed that Blackberry would be like Darth Vader and rule the entire galaxy. Now suddenly the company is doing an impersonation of a Japanese Kamikaze pilot. What is going wrong for RIM?

Various factors are causing the rain to fall on Blackberry’s party. As the infographic below shows, the emergence of the iPhone and Android meant that all the cool kids started flocking to those mobile platforms.  Blackberry suddenly had competition but for some reason it failed to innovate with the times. Two hardware relaunches were dismal failures and the incident that finally plunged the knife into the back of RIM was when the entire RIM network went down for 3 days, causing users to not be able to access their email, Internet, and chat service. It was a disaster for RIM but I hear therapists did very well out of it.

As usual, we would love to hear your comments, good or bad, about the issue. Is Blackberry/RIM dead? Or can they pull off a stunning comeback?  re your thumbs twitching from Blackberry Thumb? Were you permanently traumatised by the 3 day absence of email, chat and Internet?  If so, let us know how your therapy sessions are getting on.

Infographic Source:

  1. Ron
    September 17, 2012 at 8:16 am

    The info graphic is not quite correct. The 950 preceded the 850. The 950 operated on RAM Mobile Data's 900 Mhz Mobitex network. The 850 worked on the Motient network in the 800 Mhz bands. At that time, RIM and RAM were pretty much in bed together the device was specced by the carrier but the email back haul was RIM's baby. And of course, that was all preceded by the original RIM 900 (code named BullFrog) which looked and acted like a two-way pager but could roam on the Mobitex network. Ahhh the good old days.

  2. Omar
    August 1, 2012 at 6:52 pm

    The real problem with BB is the same problem with Nokia, they had a terrible and slow responses. The difference is that Nokia is still dominating the non-smartphone market, while RIM was focused in the smartphone market and they didn't make any innovations since 2004.

    Now Blackberry wants to recover from that with BBOS 10, but, how will you get the trust of your customers if you don't let to the current ones to upgrade from BBOS 7 to 10.

    I hope that both Blackberry and Nokia get back to the business, I mean, competition is good, hence the companies must to work to bring us new products with better quality or functionality.

  3. Andrew
    May 2, 2012 at 7:32 am

    I was a true Blackberry lover... First an 8830 with a real trackball, then an upgrade to the newly-released Bold 9700, the first phone I remember that just screamed "professional." At release, it blew away everything on the market, and held up incredibly well through about 2 years of touring & road life. But towards the fall of 2011 it just want keeping up anymore, so I sought an upgrade. RIM didn't have anything 4G, no better camera, no vast internal memory, just nothing that it seemed like EVERY Android was sporting. With a bite of my tongue, I walked with a Galaxy Skyrocket. While it's a great phone, I'm terribly disappointed with the software quality. Ads, everywhere? What the hell, there were NO ads on applications for blackberry, it simply wasn't done with that I came across. The security on this thing blows, and overall it just doesn't feel anywhere near as professional as my trusty Bold did. I truly miss the days of RIM dominance, rest in pieces.

  4. Scutterman
    April 30, 2012 at 1:12 pm

    Most people I talk to mention that their blackberry died within the first year or two, usually with the infamous white screen of death. It's given me a poor opinion of RIM build quality.

    • f7u12
      April 30, 2012 at 10:29 pm

      I have family members who bought their phones in 2007 and before still happily using their devices. Build quality isn't great, but shattered glass and smeared stainless steel isn't as big of an issue.

  5. curts
    April 30, 2012 at 8:49 am

    The Blackberry 9000 was my first smartphone, which I have been using for 2.5 yrs. By today's standards it is underpowered, software updates are clunky, and I look forward to a refresh later this year - probably for an Android device. That said, I like the physical keyboard, so much so my first personal smartphone I bought last year has a slide out keyboard. The one standout feature of the 9000 that really makes it shine though is its one-hand operation for reviewing emails and reading news articles in the web browser. I think I will miss that when I replace it with a modern touch slab.

  6. Brian
    April 30, 2012 at 3:16 am

    For your regular personal communications the Blackberry is living on borrowed time if it's actually living at all. But for enterprise communications (large corporations, etc) that use Exchange servers and value security the Blackberry still has a chance. There aren't any other major competitors in the enterprise market and that might be enough to save them dying completely.

Leave a Reply

Your email address will not be published. Required fields are marked *