Amazon is finally leveraging its ownership of the popular Internet Movie Database (IMDb). In an update to its mobile app, IMDb has now added links to Amazon Instant Streaming directly from a movie’s page within the app. When clicked, this will bring iOS users over to the Amazon Instant Video app, where they will be able to watch the movie.
Of course, in order for this to work the movie will have to be available on Amazon, and with Amazon consistently signing more movie studios, the list of linked movies will continue to grow larger.
It is no secret that Amazon owns IMDb, so it makes sense for the company to use the popularity of one of its brands to boost the popularity of another. In fact, it is surprising that it took Amazon this long to work this feature into its iOS apps.
To take full advantage of this new feature, users will need an Amazon Prime account with access to Instant Streaming. He or she will also need to have both the IMDb and Amazon Instant Video applications installed on their device. Both applications are available free of charge, but a subscription to Prime costs $79 a year — less for students.
This update also integrates award information for celebrities and movies, so can you use the mobile version of IMDb to find out if your favorites have won any awards for particular performances. It also adds a special section dedicated to the upcoming Oscars.
The IMDb update also includes the usual unnamed performance enhancements and bug fixes that go along with almost every iOS update.
Will you be using this new IMDb Amazon Instant feature? Let us know in the comments.