One of the initial lessons I learned when the Internet first started becoming popular in the early 1990′s was that “entrepreneurs” are persistent, determined and often very annoying marketers at times. They will use any means necessary to get you to open your wallet and hand over some cash.
I came across a number of online pyramid schemes on the IBM mainframe-based email system I was using at the time. I’d received an email from a friend and it sounded convincing, and way too good to be true. So what did I do? Well, I tried it. It was one of those deals where you send a dollar to the five names on the list, replace one with your own and then email it to a number of your own friends.
It didn’t take very long for the mainframe admins to suspend my email account and issue me a stern warning against using the University system for pyramid schemes. My response was, “What’s a pyramid scheme?”
The fact is, you can quickly become sucked into a marketing scam without even knowing it, and the world of reselling ebooks for profit is no exception. You’ll find volumes of websites out there on buying “resell rights” or “private label rights,” known as PLR, for ebooks that you can turn around and sell on your website for tremendous profit. It sounds too good to be true, as they always do.
The Right Way to Resell E-Books For Free Online
How do you tell the difference between a legitimate ebook business and an online marketing scheme? All get-rich-quick schemes have two things in common: first, they involve little to no effort on your part in order to get filthy rich; and second, they don’t work. The primary reason that these particular scams don’t work is because when you purchase a book with “resell rights,” you don’t own exclusive rights. In other words, a hundred other people could also own resell rights to that same ebook, and they’re all trying to sell the exact same book on the Internet.
With that said, there are legitimate ways to make some decent money when you resell ebooks for free online, but it comes down to the source of your “free” ebooks. The following article will cover the three best sources for ebooks (not all of them completely free) that you can resell so that you can get your online ebook business off to a decent start without getting ripped off.
#1 Offer To Publish and Promote
If you can come up with unique ebooks that are in hot demand – you’ll do very well in terms of ebook sales. The only way you can do this successfully is by becoming a “publisher” of those ebooks and maintaining exclusive rights to the writing so that only you and no one else owns it.
It also helps if the ebooks are well written and cover popular topics. One way you can do this for free is by becoming an online publishing house and ebook store and attract up-and-coming writers who just want to get published.
There are a few examples of such sites that offer writers the opportunity to get published online if their writing is “accepted” for publication.
For example, sites like Nocturne Horizons offers new writers the opportunity to get published online and get their work and name “out there” for the world to see. Many of these sites are accepting free writing from authors that they turn around and publish in a magazine, e-zine or other medium which they sell for profit.
Many times writers receive nothing more than a copy of the magazine, if that. This is possible because the goal of most writers is just to get their work distributed and their name out there. However, you’ll need a contract that clearly lays out the fact that you publish those ebooks for sale in an online bookstore and the author would agree.
#2 – Offer to Pay Royalties Or An Up-Front Payment
Another approach, and one that I personally consider a bit more equitable (but not completely “free” for you) is to offer the writer either an up-front payment or royalties per sale for the ebook that they produce for you. This is not only fair, but it’ll attract a greater number of high-quality writers.
Knowledge Base Publishing, shown above, is one example of one website that does just that – each month they pay accepted authors a royalty check for all ebook sales that month. The cool thing about building your business this way is that you aren’t doing any of the work to create the content yourself – you’re simply serving as the middle-man to sell the ebooks for the author and taking a cut in the process. DPdotcom is another good example of such an online ebook publisher.
DPDotcom takes a 50% cut, which may seem like a lot but in reality you’re providing an important technical service for these writers who may not have a technical bone in their body. Once your website is set up and you have writers signing up, you can sit back and enjoy the profits.
You could also just post requests for ebook writers on the topics that you want at the many freelance writing forums and boards across the web and you’ll have lots of writers knocking at your door and ready to produce your ebook for you. After you pay a one-time payment for exclusive rights (meaning only you own it and can sell it), you can resell the ebook as many times as you like and earn quite a bundle.
#3 Rewriting PLR Ebooks
The last approach I want to cover is a bit more geeky, but I really like it as an alternative for the person who really doesn’t want to write an entire ebook from scratch.
There are loads of sites out there that sell Private Label Rights ebooks, with basically two options. You can either buy them for cheap, like at the Canadian site BestChoiceforEbooks, or you can pay a monthly membership where you get free access to thousands of titles, such as the PLR Ebook Club.
I would not suggest paying a monthly membership unless you plan to offer a high volume of Ebooks for sale. Either way you go, you’re going to need any easy way to modify the Ebook to make it unique, otherwise you’re selling the same exact book as everyone else.
To do this, you can either hire a writer or you can do it yourself using software. One of the best applications out there that’s customized specifically for this purpose is WordFlood. The software is free, but for the activation code you just have to sign up to receive a newsletter.
The reason WordFlood is the best option is because all the other “article spinner” applications out there that promise to automatically rewrite text just turn an excellent article into garbage. Writing an algorithm that can replace the mind of a good writer is just about impossible, so WordFlood offers the next best thing. When you insert the original article, it immediately identifies and highlights the phrases and words that you can modify without significantly changing the meaning of the text.
If you place the mouse over any of the blue text, you’re offered alternatives from the thesaurus for those words. The underlined text are phrases, and the software offers alternatives for those as well, as shown above. As you go through and change the article by simply clicking on the alternative text that you determine flows well within the context of the article, the software displays the percentage that you’ve changed the article. The closer you are to 100%, the better.
As you can see here, in about 5 minutes or so, I’ve changed the article by 22% just by going through and changing the words where it made sense and leaving it be where it doesn’t (this is where most automated systems fail). By combining both the human touch and the software approach, you’ll end up with a unique Ebook that you purchased dirt cheap, but which you can sell at a huge markup for huge profits, over and over for as long as you like.
Have you ever attempted to start an Ebook sales business? Do you have any tips or advice for readers? Share your feeback in the comments section below.
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