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Never heard of Slideshare? You aren’t alone! Even those who have heard of it often overlook it because it doesn’t seem to offer much value, but that kind of thinking is a mistake. Slideshare may be the perfect tool to give you that boost in traffic that you need right now.

If you’ve been struggling to generate traffic for your blog, take a deep breath and relax. There are still other avenues for you to explore — Slideshare is one of them. Here’s our crash course on using Slideshare to bring web traffic in your direction. Get ready to take down some notes!

What is Slideshare, Anyway?

The first step to making use of Slideshare is understanding exactly what it is. Very simply: Slideshare is a website for uploading and sharing presentations in PowerPoint, PDF, Keynote, OpenDocument, and various video formats. Uploaded presentations can be private or public.

In other words, you can think of it as “YouTube for slideshows”.

Just like with YouTube videos, Slideshare presentations can fulfill a vast array of purposes: archiving, education, entertainment, experimentation, solicitation, advertising, etc. Presentations can be rated, commented on, and shared across social media by users.

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Another great feature of Slideshare is the Zipcast. Any user can launch a presentation as a web meeting that other users can join. The presenter leads the meeting with video and audio so viewers can watch and listen, but viewers are given the freedom to explore the presentation slides at their own pace.

Slideshare receives over 60 million unique visitors every month, which puts it somewhere in the top 120 most-visited websites in the world. Here’s a platform that essentially grants you the opportunity to advertise for free (using carefully constructed presentations) to a massive audience.

Isn’t it about time that you took advantage of that?

8 Slideshare Tips for Generating Traffic

Create a dedicated Slideshare profile. Similar to when you create a dedicated YouTube channel, your Slideshare profile is your Slideshare identity. Start with a professional profile picture How Your Profile Pic Is Damaging Your Online Personal Brand [INFOGRAPHIC] How Your Profile Pic Is Damaging Your Online Personal Brand [INFOGRAPHIC] These days, we are identified and judged more and more by how we appear to others on social networking sites. Sites like Facebook and Twitter allow us to brand ourselves in any image we choose... Read More (whether it’s a logo or a headshot) and make sure to fill out as many details as you can.

Fortunately, Slideshare allows you to add a website link to your profile, so feel free to link back to your blog. Every person who visits your Slideshare profile has the potential to become a loyal reader.

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Upload relevant presentations only. Just as your blog is part of your brand, your Slideshare is also part of your brand. When someone looks through your Slideshare presentations, they’re expecting coherence. Your presentations should all be related somehow. Anything less than that will seem amateur.

Who is your target audience? Your answer to that will dictate the type of presentations you should create and upload. Entertainment blogs can have fun and hip presentations while technical blogs should probably focus on information density. Not a single presentation should feel disjointed or out of place.

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Design each presentation deliberately. At the end of the day, Slideshare presentations are little more than glorified slideshows. If you want to WOW! your audience, you’ll need to adhere to several design guidelines 10 Powerpoint Tips for Preparing a Professional Presentation 10 Powerpoint Tips for Preparing a Professional Presentation Read More that will help propel your presentation to the next level.

The most important consideration is that presentations are primarily visual. Of course, traditional presentations are meant to supplement actual speakers and Slideshare presentations must stand alone, so they can be a bit wordier than usual Avoid Murder By PowerPoint: How To Make Your Presentations Compelling And Memorable Avoid Murder By PowerPoint: How To Make Your Presentations Compelling And Memorable Most of us have created a PowerPoint and done a presentation (or will at some point) and yet it is likely to be one of the most poorly done things on a computer. Bad PowerPoint... Read More . You still need to get your ideas across, after all.

But if you’re just going to make a slideshow of paragraphs, that’s really no different than writing a blog post. It’s going to put your audience to sleep in no time, so you may as well quit while you’re ahead.

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Think visual. Use graphs, charts, images, and basic color theory How To Learn Color Theory In Less Than One Hour How To Learn Color Theory In Less Than One Hour Basic knowledge of color theory can mean the difference between an "amateur" aesthetic and a "professional" one – and it really doesn't take long to learn. Read More whenever possible. Think formatting. Use bullet points, multiple font faces, and multiple font sizes. Elements of kinetic typography Beautiful Motion Graphics & Typography Comes To Life On Vimeo [Stuff to Watch] Beautiful Motion Graphics & Typography Comes To Life On Vimeo [Stuff to Watch] Tight typography and swish motion graphics can't be learned overnight; it's a skill that takes years to master. Sophisticated software and video editing techniques are not the instant talent that many mistakenly believe they are,... Read More can really help here. Think beautiful. Try applying these principles of graphic design 5 Basic Principles Of Graphic Design You Take For Granted Everyday 5 Basic Principles Of Graphic Design You Take For Granted Everyday In the visual age of the Internet it's relatively easy to create your own graphic designs, but they don't have to look homemade. Read More to cross over from amateur to professional.

Don’t forget to include a link to your blog on every slide.

Lastly, each presentation should have enough content to stand on its own. It should be a complete package. Anything less and your audience will be unimpressed and unsatisfied. Create good content and the traffic will follow.

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End with a call-to-action slide. The call-to-action Drive More Sales From Your Facebook Page With This One Simple Trick [Weekly Facebook Tips] Drive More Sales From Your Facebook Page With This One Simple Trick [Weekly Facebook Tips] Facebook's new call-to-action buttons have now rolled out to most countries worldwide, after an initial release in the US in December 2011. So, what is this button and why should you try it? Read More is one of the simplest yet most powerful marketing “tricks” you can employ. Simply put, you tell the audience what you want them to do. You’re calling them to action. That’s it.

To put it in more practical terms, the last slide of every uploaded presentation should include an imperative statement. For example:

  • “Visit my blog for more advice on…”
  • “Found this slideshow helpful? Please share on Twitter…”
  • “Learn more in my book, which you can purchase at…”

Without a call-to-action, viewers will likely reach the last slide and close the window. Keep the momentum going by telling them to check out your blog!

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Convert blog posts into presentations. If you don’t know what kind of content to put up, consider repurposing your blog content as presentations for Slideshare. At the very least, try turning your blog posts into PDFs 3 Easy Ways To Convert Your Blog Into An eBook For Free 3 Easy Ways To Convert Your Blog Into An eBook For Free Read More (though presentations would still be better).

The goal is to reach an untapped audience, so use your best content as “bait” to hook viewers, then use calls-to-action to bring them to your blog. Better yet, include links to relevant blog posts within the actual presentation slides. If the links prove helpful, viewers will definitely appreciate it.

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Take advantage of upload fields. Every time you upload onto Slideshare, you’re given the chance to fill out a few details: title, description, tags, and category. The title is most important since a strong title will attract the most attention Buzzworthy: 5 Clickbait Headlines Guaranteed to Annoy [We Ask You Results] Buzzworthy: 5 Clickbait Headlines Guaranteed to Annoy [We Ask You Results] You may consider the headline of this article to be clickbait. But it isn't, honestly. Read More from viewers.

And while the title is important, don’t neglect the description. This is where you can link back to your blog (starting to see a pattern here?), but it’s also where you can insert a few choice keywords to improve search engine optimization. If you can’t think of any, try using these free keyword tools 6 FREE Tools To Get The Best Keywords For Your Site 6 FREE Tools To Get The Best Keywords For Your Site Read More .

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Maximize the chance of going viral. Every blogger looks forward to the day when their next post spreads across social media like fire. When your Slideshare presentations go viral, they’ll indirectly bring in a ton of traffic to your blog. So, do everything you can to make your presentations easy to share.

For the most part, that means enabling the public to print, download, share, and embed your presentations. Don’t worry about people “stealing” your content. If you inserted links to your blog within the presentation itself, every share is just increased potential for more clicks.

Nobody has the perfect recipe for virality yet, but here are some tips for making a viral video How To Make Videos Your Friends Will Want To Share How To Make Videos Your Friends Will Want To Share What if you created the next viral video? Let’s say you want to create videos that spread like wildfire and are seen by millions. Where do you start? I'm going to list several elements that... Read More . The concepts are also applicable to Slideshare presentations.

Slideshare Your Way to Success

Hopefully it’s now clear how Slideshare can provide a big boost to your blog. Just think of it as a social network in the same vein as YouTube, Facebook, Twitter, etc. It doesn’t have to be your primary mode of content delivery; rather, use it as a way to fish for new visitors.

Do you use Slideshare? If so, what kind of tips and tricks can you share with us? If not, what’s keeping you from trying it? Tell us your thoughts in the comments below!

Image Credits: Zipcast Via IdeaGirlMedia

  1. Erik
    April 1, 2015 at 4:07 am

    Joel,
    Thank you for your post, it is very informative for a new blogger like myself.
    I just have one question : isn't this just like starting a blog or a Youtube channel? It is still necessary to produce well-thought out content as well as building your brand and networking within the website. If you don't have a lot of people looking at your site, then it will be difficult to get them to be clicking to your blog.
    Let me know what you think and I look forward to continuing our conversation.

    • Joel Lee
      April 12, 2015 at 1:44 am

      Hey Erik. In a way, yes it's the same: it's going to require a lot of effort and dedication and research to maximize your potential gains. However, the reason why you'd use SlideShare is that the audience using SlideShare is different than the audience using YouTube (generally speaking).

      In other words, you design your website content to draw in a lot of search traffic while you design your SlideShare content to attract SlideShare users. If you also make YouTube videos, you'd design it in a way to attract a different kind of user. Hopefully that makes sense?

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