How To Create A Google+ Page For A Business, Club, Or Yourself

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google plus clubIt should be clear by now that Google+ is definitely not going anywhere. It’s gaining in popularity and is a great complement or alternative to Facebook. If you’re already set up on Google+, you might want to look into adding a Google+ page for your business, organization, club, or just good old personal self-promotion.

Setting up one or more pages is easy, but you should of course put some thought into how to make it distinctive. If you’re still new to Google+, check out the MUO Guide, Get Into Google+: A Guide For Everyone to get up to speed.

Sample Google+ Pages

If you don’t hang out on Google+ a lot, you may not have yet seen examples of Google+ pages. Some of the top pages include Android, Google Chrome, The New York Times, and of course MakeUseOf’s very own hangout.

google plus club

Google+ Business pages are similar to personal Google+ streams but of course the space is promoting your business, brand, or group, rather than the streaming content of you and your contacts.

Create Your Own Page

Though most popular Google+ Pages are business sites, there’s plenty of room for groups and personal pages. Google+ pages can be used like blogs where you can add original content, or linked content from anywhere on the web.

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To create a Google+ page, simply log into your Google+ account and locate the “More” icon on the side menu bar of on your account page. Click the Pages icon right next to Games.

business on google plus

Next, click the red “Create new page” top-left button to create a new page. You can add more pages for different purposes. Each page gets its own unique URL.

business on google plus

The next part of the setup involves picking a category that best describes your page. Notice that the categories are pretty wide – from Local Business, Institution or Organization, to Arts, Entertainment, and Sports. If none of those fit, choose Other.

business on google plus

Add the other information about your page, including title and description. Be sure to include your business, club, or blog website address, which will help support and bring traffic to your Google+ page.

Next, you need to click the big blue Profile Photo icon and add a photo in which the dimensions are at least 250×250 pixels. After you drop the phone into the editor, you can crop and move the photo around as you see fit.

business on google +

The “Creative Kit“next to the editor also includes additional options for editing and enhancing a photo, and adding image effects.

business on google +

Adding More Photos

After your click Finish, your Google+ page is ready to go. Clicking the Profile button on the top-left side of the page will show you how your page will look to others. Each Google+ page gets a standard background image behind the profile image added in the setup process. Put your cursor over the background image and select “Change cover photo” if you want to customize it.

business on google +

You get the option to add five separate photos in each square, or you can add a banner photo that runs across the header.

Now just as with any other online site, you need to start adding rich content to your page. Just as with regular Google+ pages, you can link articles, and add photos and videos to your page. You can promote your page of course to your circle of Google+ friends and link it to your existing websites. There are plenty tools available for promotion.

google plus club

At this point, what makes Google+ pages significantly different from say Facebook is Hangouts, which allows you to connect via video chat with your clients, club members, and readers. You might consider even setting up a weekly “event” for your page where attendees can ask questions and get feedback.

Google+ may not be as widely popular as Facebook, but it is nevertheless a another useful place on the net for promoting your business, organization and institution to build a following.

For other related articles on Google+, check out these:

Let us know how you’re using Google+ Business pages.

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Comments (11)
  • Stephanie

    How much time does it take to create a business page? Is it worth paying someone to build for me, and if so, what is an average price?

  • Harold Verhagen

    Dear Bakari,

    Thanks for your clear explanations how to work with Google+. However we’re experiencing 5 problems:

    1. Posts problem.
    We have just made our own page but have problems with posting new texts and photos. It just does not work. We click on the field “share news” and on “+ share”, then nothing happens. It is just not possible to enter text. Strange.

    2. Youtube problem
    Also we cannot add video with Youtube links.

    3. URL problem
    And we cannot create our own URL, only the Google+ URL with a stupid amount of numbers is available

    4. Visibility problem
    When a potential customer visit our Google+ page/site he has create a Google+ account first to see something of our page.

    5. Help problem
    Google+ help does not describe solutions for the problems above and there is no telephonenumber you can call for help. Instead they offer you to send feedback. If you do that you’ll get a message: “thanks for your feedback, we use this to improve Google+”.

    I think it is strange that these problems occur while everybody is talking about the fact that Google+ will become a big hit and is the fastest growing social media application. I don’t understand it. Not yet…

    Your help will be highly appreciated! Our Google+ site is:
    https://plus.google.com/b/107304357532420532462/

    Thanks!
    Harold Verhagen
    Founder Good & Green Guides

    • Bakari Chavanu

      Hi, Harold. Sorry to be just responding to your comment. I didn’t see it pop up in my email notice.

      1. Posts problem: this clearly should not be a problem. Are you getting any kind of error notice? When you type in the “Share what’s new..” box, it should just show up after you click the Share button. Could have something to do with your web browser?

      2. YouTube. Are you trying to add your own YT videos or someone else’s? That too should just happen, because of the YT and Google integration.

      3. I don’t think you can create a custom URL for Google+, at least not for everyone. http://mashable.com/2012/08/23/google-plus-custom-urls/

      4. Visibility: Check your privacy settings in your Google+ account. You need to set so that everyone can see your posts and profile, just your Google contacts. Click on your name on the upper-right of the Google+ page. Then click on Google+ on the left side column. You should see the visibility settings there.

      Sorry I can’t of much more help. I’ve never experienced the problems you’re having with Google. If you’re getting error messages from any of the above, let me know what they are.

  • Siddharth

    Can i delete this google+ page

    • Tina

      If you created it then you surely should be able to delete it.

  • shaurya boogie

    under what category must i put my social networking site?

    • Bakari Chavanu

      I guess it depends on what type of social networking site it is. If none fit, I guess “Other.”

  • Kix

    i’m working on a miniatures game called Magic and Monarchy, and it’s currently non-profit, what catagory should i put it’s page under?

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Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.