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Whether you’re running a personal account or are trying to promote your small business online, social media management can be a full time job. While automation is often frowned upon, particularly as a marketing tool, there are ways to automate your social media content thoughtfully.

Here are two easy ways to automate your social media content without coming across as a robot.

Automating Your Own Content

There are a variety of tools you can use for automating social media content that you generate yourself. One of the best out there that doesn’t force you to give over complete control to a machine is Buffer. With Buffer, you can create a schedule, tailored to suit your own audience The Perfect Way To Schedule Your Tweets: Tweriod + Buffer + Pocket + IFTTT The Perfect Way To Schedule Your Tweets: Tweriod + Buffer + Pocket + IFTTT We've come up with the perfect way to figure out when to post your tweets, what services to use to automate the process, and also have a few tips and tricks for you on how... Read More , and then simply queue up links to go out automatically throughout the day.

Buffer

If you want even more control, you can schedule each individual post. Buffer supports Facebook, Twitter, LinkedIn, Pinterest, and Google+, making it an ideal choice for posting content to each of your social networks.

We’ve written extensively about the scheduling tool, and there’s no limit to the ways you can put Buffer to good use.

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Automating Content Curation

If you’re more interested in curating content for your followers, and want to be considered an authority in your field, you can let a social media automation tool do most of the heavy lifting. What you shouldn’t do is set up an account that automatically posts just about any kind of content related to your field.

DrumUp - Dashboard (1)

You need to have complete control over the selection process, but that process can be made easier using content curation tools 4 Methods To Curate Your Way To An Internet Following 4 Methods To Curate Your Way To An Internet Following With the amount of information online, it often becomes hard to cut through all the noise and get straight to the stuff that you're interested in. If you want to generate relevant content online and... Read More like the free service, DrumUp. DrumUp allows you to select topics of interest, and serves up a feed of content which you can schedule with one click of a button.

If you want to get more nuanced in the way you find your content, you can add your favorite feeds to DrumUp, and even add websites that don’t have an RSS feed How to Turn Any Website into an RSS Feed How to Turn Any Website into an RSS Feed Many websites do not offer RSS feeds, but there's still an easy way to get automatic notifications whenever a site updates! Read More with the Chrome extension, Kimono.

Would you automate your social media content? What tools do you use to get the job done? Let us know in the comments. 

  1. Addler Smith
    July 6, 2016 at 6:15 am

    Hi,
    My personal favourite is Blog2Social. I personally believe that Blog2Social is one of the great social media cross-posting plugin as there are no server side installation process to be done. It allows the post author to advance directly to the posting dashboard of Blog2Social Word-press, in which pre filled posting texts are provided. After customizing the texts the author schedules the posts or publishes them without delay.

  2. Bob Hotshot
    March 22, 2016 at 7:31 pm

    I like and use Hootsuite.

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