Have you ever seen those really cool Facebook Page App Tabs on Facebook Pages and wondered how you could get them yourself? No worries — in this post you’ll learn how to add those cool app tabs for Twitter, Google+, YouTube and more, so they’re all beautifully linked from your Facebook Page.
What’s the benefit to having those on your fan page? Once you establish a really strong fan base on Facebook, they’re going to want to interact with your website, product, or whatever you’re promoting with the Facebook Page. If you’re promoting your blog for example, those might include your blog’s Twitter stream, it’s Google+ page, the blog’s actual RSS stream, your YouTube channel and plenty more.
Using Container Apps for Facebook Fan Pages
If you’re wondering what those app tabs look like, they appear the same shape and size as the default “Likes” and “Photos” boxes that are already located there. A fan page with all of the most popular tabs added will look something like the image below.
As you can see, you can add the usual social apps like Google+, Twitter and YouTube, but you can also offer your Facebook fans an alternative place (right on Facebook) to check out your latest RSS feed updates if you’re promoting a blog or a website. You can also add a newsletter tab for your fans to sign up for your newsletter if you have one. However, that depends on what service you use for your newsletter (as I’ll get to below).
Adding Twitter and YouTube
Many of the social networks don’t have a direct fan page app you can load onto Facebook, so to get them to work, you have to use a container tab that will provide that feed for you. I happen to like Woobox. Angela listed Woobox as a good choice as well, but visit her post on making new tabs for your Facebook Page if you want to shop around for other choices. If you do want to use Woobox, just go into your personal Facebook profile (not the fan page) and in the search field at the top, type in “Woobox”.
Click on the Woobox app page, add the app, provide it with the required permissions, and you will then find yourself on the Woobox configuration page. Click on “Static Tabs” for the list of free tabs that are available without a premium account. Luckily, these free tabs include the most important one — Twitter.
Add the Twitter tab, and you’ll find yourself on the Edit Tab Content page. Just type in the username of the account that you want to promote from your fan page, and configure how the tweets will be displayed inside Facebook.
Once you’re done — voila, you’ve got yourself your own Twitter tab on the fan page. Congratulations!
Now, when you click on that new tab, it’ll take you to a special page (a tab) inside your fan page, where you’ll see a feed of all of your most recent Twitter updates. This is an awesome way to “syndicate” your Twitter updates right on Facebook, so now your fans can follow both your Facebook and your Twitter updates right from the fan page!
Keeping that in mind, don’t always post the same updates to your Facebook wall and your Twitter feed, because readers will get pretty bored of seeing the same thing in each stream all the time. Mix it up and give them something interesting to check out in each feed.
Of course, there’s a whole lot more than just Twitter to promote on your fan page, right? Well, luckily, Woobox will let you add a YouTube tab as well. You just configure it to link to whatever YouTube account you want to promote, and add a featured video that you want to display right on Facebook. This is what that YouTube page on Facebook will look like.
This video should rotate so that your fans keep visiting the page to see something new. Don’t just set it and forget it.
By the way, you don’ t have to use Woobox for YouTube — you could always just use the YouTube Facebook fan page app instead. However, to use that app you need to be sure you actually have videos in your YouTube feed, otherwise it’ll just say “feed empty”. If you’ve got YouTube videos to promote though, this is the app to do it!
Do you have a Google+ fan page as well? Well, now you can add a tab for that feed too. All you have to do is use the search field on your personal profile again, type in “Google Plus Tab for Pages”, and you’ll see the app on the list.
Before you actually visit the app to set it up, go to your Google+ account, and grab the special code in the URL that identifies your account. You’re going to need this to set up the Google+ tab.
On the setup page for the app, choose the Facebook fan page where you want to promote your Google+ account, paste the ID you just copied from your Google+ URL, set up how many updates from your Google+ feed you want to promote, and you’re done!
Here’s what the Google+ feed looks like inside of Facebook:
Add Your Blog Feed to Facebook
If you have a blog or a website and you have a Facebook fan page for it, it’s just common sense that you’re going to want to provide a place where those fans can quickly check out the latest updates on your site from right on the fan page. This makes the fan page the go-to place for everything to do with your product or site. If your feed is set up to show only excerpts, then when fans spot an article they like, they’ll click the “Read More” link and visit your blog. It’s a great way to promote your blog on Facebook and drive a little bit more social traffic to your site.
To accomplish this you can use any number of Facebook fan page RSS feed apps. The one I personally chose is called SocialRSS. When you visit the app page (again, using your personal Facebook account, not the fan page), you’ll see a page where you can quickly set up anything from one to five feeds.
The free version doesn’t update the feed quite as frequently. If that matters to you and you want the hourly update version, by all means sign up for the Pro version for $24/year.
Here’s what the blog feed looks like for my blog (I don’t have images set up in my feed):
Readers can get to this just by clicking on the RSS tab on your Facebook fan page. It doesn’t get much easier than that.
Adding Newsletter Sign-up
So, as part of your product or website promotions, you’ve created a newsletter that you send out with new stories, giveaways, and all sorts of cool things your Facebook fans would love to know about. So, why not make it easy for them to sign up for your newsletter from right inside Facebook?
The ability to add this feature depends upon what Newsletter service you use and whether they offer some feature that lets you add a Facebook fan page tab. The service I use is MadMimi, a newsletter service that Tim reviewed a while back.
MadMimi has partnered with GroSocial, to bring the Newsletter sign-up form to your Facebook fan page. In my case, with MadMimi, I’ve designed the form for Facebook so that when fans click on the newsletter link, the page looks like this — a very simple sign-up page.
Don’t use MadMimi? Have no fear, there are plenty of other newsletter services that provide a Facebook fan page tab option as well. For example, you can use the Mailchimp Facebook app, the Constant Contact Facebook app, or the Campaign Monitor Facebook app. Most major newsletter services offer the service these days.
Start Adding Apps!
So there you have it — social networks, video, RSS feeds, newsletter sign-ups — everything you could want to offer to your fans, right from convenient tabs on your fan page. Here are all of the tabs that I’ve added to my own fan page so far.
Unfortunately, it isn’t 100 percent straightforward. It’s not always just a matter of clicking the tab, clicking okay and having access to Twitter, YouTube and all your other accounts. Also, for some reason, Facebook’s app search page is horrendous and it’s very difficult to find anything there for fan pages, so you’re always better off using the search field at the top of your account, or just Googling something like “YouTube app for Facebook fan pages”. If it exists, it’ll show up.
This is really just the icing on the cake compared to how much we’ve covered Facebook Fan pages. Aside from showing you the 10 most controversial and the 10 most interesting Facebook fan pages, Joel showed you how to view hidden content on other fan pages even when you’re not a fan, and Angela shared how to make your Facebook fan page interesting.
So do you use Facebook fan page tabs? What other tabs have you added, and do you have any preference on 3rd party “container” type apps that let you plug in to other accounts on the web? Share your own experiences and tips in the comments section below!