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Whether you’re starting a new business or creating a newsletter, coming up with good copy for your emails can be a challenge. You don’t want your automated emails to come across as dry or robotic, so how do you make sure your audience can tell there’s a real human being behind that message?

While the exact tone or message of the email has to be tailored to your brand or audience, there’s a great website where you can get some inspiration. Just Good Copy is a website where you can find examples of email copy from successful companies like Slack, Trello, and Pinterest.

JustGoodCopy

You can search the examples that have been carefully curated by keyword or company name, or you can drill down by type of email: welcome, thank you, maintenance, privacy policy, and more.

Where do you find inspiration for your email copy? Let us know in the comments. 

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