Celebrities are the premium fuel of the social media world, and people like you and me just keep burning it. I’m certainly not saying it’s bad thing, though. It’s just a fact! However, have you ever inspected just exactly how celebrities manage their social media accounts? They are all just a little bit different than your Average Joe’s Twitter account, and it’s for a variety of good reasons, too.
Below are just a few ways that celebrities manage their social media accounts, and if you’re keen on them, you can actually try them out yourself. No, if you’re reading this, you probably aren’t a celebrity, but it doesn’t mean you can’t post like one. Give ‘em a read, and see how you can change up your social media habits a bit.
Keep It Neutral
One thing you might notice about celebrity social media accounts is this: they are highly neutral. Politically neutral, theologically neutral, health neutral – everything is neutral. It’s done for obvious reasons. They don’t want to rock the boat with an insensitive hashtag or statement. While they could typically say things with their friends, this kind of stuff doesn’t go away. It wouldn’t be the best thing to have the entire Internet after them – just saying.
Granted, neutral can also mean “keeping up with current trends”, and although this strays away from the original meaning of the word, I think you’ll see what I mean. If the celebrity knows that whatever they post will be looked upon with a generally favorable attitude, then hey, it’s cool. Popular opinion isn’t a thing to be afraid of.
What can we learn from this? Well, keeping your posts neutral isn’t cowardly. It’s just a way to keep yourself from insinuating verbal violence. Kind of thoughtful, when you think about it.
There are some celebrities that make scheduled posts (for whatever reason), and it’s likely done to make them seem relevant or cool. Consider Paris Hilton’s Tweet that happened shortly after she was arrested on cocaine charges: “In bed watching Family Guy. Love this show! So hilarious! Stewie is my favorite :) love his accent.”
Paris, well… Paris wasn’t in bed watching Family Guy. She was downtown. In the big house.
You could use scheduled posts to let people know where you are if you plan on being somewhere. Consider it to be a lazy way to keep people updated on your whereabouts. I don’t know why you would do it, though. Perhaps you could schedule things like, “Driving down to Florida for vacay! What up!” in an effort to combat texting while driving? I don’t know. On the other hand, scheduling posts could keep yourself from flooding your friends’ walls and annoying them. We have a great article on this entitled The Perfect Way To Schedule Your Tweets: Tweriod + Buffer + Pocket + IFTTT.
Let’s be honest. You don’t have a staff of handlers who can pretend to be you while you are out sipping Bloody Marys and jet-skiing in crystal clear oceans as dolphins swim alongside you. You don’t need people to post stuff on your social media account for you. Celebrities do, and that’s why they have people occasionally post things for them in an effort to connect with their community. Heck, Georgia Takei pays journalist Rick Politio $10 a joke, and he’s got one of the best Facebook pages on the web.
Perhaps – and I say this hesitantly – you could “steal” material from other people instead? Stuff like quotes, jokes, etc. Now, I’m not saying credit it to yourself, but if your goal is to make other people happy, then I say it’s fine. I see tons of jokes posted on my Facebook wall that have obviously been stolen from other comedy acts, and you know what? They make me smile. This is how George Takei sees it, and honestly, I can go with it. (Perhaps providing credit would be a good idea, though.)
Use It For Good
If you are Mr. Popular and are just one contact short of being a celebrity, you could use your social influence to be a powerful force behind your favorite charities. Sometimes a simple post can go a long, long way. Tons of celebrities do it. All they have to do is make one simple post, and they can effectively raise thousands of dollars for their chosen program.
If you have enough followers, posting heavily about your favorite charities and funds is a way to use social media for good. You don’t have to be obnoxious about it, and in fact, this could be a great use for scheduling your posts. This way you can spread things throughout the day, post enough for visibility, and not annoy anyone while doing it.
All content on the Internet starts somewhere before it hits mainstream outlets such as Facebook and Twitter. Often, celebrities are the last line of defense before funny pictures, memes, and stories make it to the general public. You can do this, too. If you find a great story on Reddit, for instance, chances are that many of your Facebook friends won’t have seen it. This is just because, while Reddit isn’t some crazy secret club, the general public doesn’t use Reddit – plain and simple.
By sharing it on Facebook, you have effectively routed content to an entirely new audience, and honestly, that’s pretty cool. Social media allows you (and celebrities) to be the determining force as to what makes it and what doesn’t.
I wouldn’t recommend basing everything you do on celebrities’ actions, but there are some things we can learn. In this case, it’s how they do social media.
What other ways do celebrities use to manage their social media accounts? What else can we learn from them?