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You probably don’t realise it but certain activities automatically grab your attention. Say, for example, you’re reading an email, and you receive a new Facebook message — your focus immediately shifts to Facebook. Now let’s say, while you’re replying to the Facebook message, one of your Twitter updates gets retweeted — now you’re looking at that instead. Wait, a new text message. Hold on, someone’s calling you on your phone. While that’s happening, your iPad makes a loud noise.

How do you know which to ignore? Can you even squeeze any actual work in? This is where David McCandless’ Hierarchy of Digital Distractions come in. You know, for reference — in case you forget.

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