Google Analytics is one of the most robust options out there for keeping track of how visitors are interacting with your website, where they’re coming from and more. But sometimes it can be a little bit overwhelming trying to figure out what all the data means, and to filter down to the data that you really want to to view. There are a few apps that plug themselves into Google Analytics and make it easier to read and view the content that matters to you.
You can monitor stats from several sites using TrakkBoard and you can create infographics from your Analytics data using Visually. One of the apps that makes it easy to view your data in a slick and easy-to-use interface is the aptly named Handsome Stats.
Getting started with Handsome Stats, you have to sign up for a free account, after which you can connect it to your Google Analytics account. If you have several sites connected to your Google Analytics account, you can choose which site’s get Google Analytics stats you want to view. While you’re limited to viewing one site at a time, you can change the site anytime through the settings.
Now we come to the most important part – what kind of data do you get to view through Handsome Stats? Your data is divided into two separate tabs – the first is Past vs. Now, while the second is Last 28 days. When it comes to Past vs. Now, the first thing you’ll see, at a glance, is the number of visits you’ve received over the past year, displayed as a bar graph.
Next, Handsome Stats will show how your traffic is changing over time. It does this by showing you get Google Analytics stats from the most recent month, and compares them with stats from one year ago. These stats include pages viewed per visit, average time spent on the site, mobile traffic, returning visitors, and your mobile and desktop bounce rate.
Being able to see these details compared to where you were last year is a great way to judge your growth and see if there’s more that you need to be doing to improve your site’s traffic.
Handsome Stats also provides you with a series of ‘Top 5s’ of your site. These include your top 5 posts, browsers, traffic sources, mobile operating systems, countries and search terms. Again, Handsome Stats also shows you this data, comparing how these details have changed over the past year.
Your last 28 days of traffic is displayed in line graphs, and features the exact same kind of data that you get in the first tab – number of visits, pages viewed per visit, average time spent on site, mobile traffic, returning visitors and mobile and desktop bounce rate. Handsome Stats’ use of line graphs in this section makes perfect sense because it allows you to view how your traffic is changing over the span of just one month, whereas when comparing data from one point in time to another, the bar graphs work best.
If you click on any given date in the line graph, you can view more information about the traffic for that day – namely the top traffic sources and the top pages.
You can also view your top 5 pages, browsers, traffic sources, mobile operating systems, countries and search terms for just the past 28 days.
You’re probably thinking that there’s a lot of data that Google Analytics provides and Handsome Stats isn’t displaying any of it and you’re right. Not only are there a lot of Google Analytics stats missing, there are also quite a few features that have yet to be implemented. Custom reports, date controls and more are all features that are in the works.
While these additional features will certainly make Handsome Stats even more useful, narrowing down and focusing on specific statistics can be extremely useful when running a website. First, it provides you instantly with attractive looking graphs and charts that you can share with others. If you need to give a presentation about your website’s traffic, using screenshots or even using the website itself during your presentation will definitely add an impressive and slick dimension.
Even if you’re not sharing the data with others and it simply serves a personal purpose, Handsome Stats is great for the more technologically challenged, or even for those of you who want to use it alongside Google Analytics. At a glance, you can see how your website traffic is doing, where your traffic is coming from, and what your most popular content is. This kind of information is invaluable when it comes to determining what content works best, and what kind of content you want to focus on on your blog.
If you want to see Handsome Stats in action before trying it out for yourself, you can check out their demo. And if you’re still determined to get the hang of Google’s analytics service, be sure to check out our guide to Google Analytics.
What do you think of Handsome Stats? A useful tool or unnecessary? Let us know in the comments.