Groupon has been serving up deals to buyers since 2008, and in that time it has never done a complete redesign of its website. That’s all changed now, as the company has given it a full overhaul.
It’s changed more than the look, as the new site actually shifts the focus from daily deals to more of a marketplace. This is a major shift in thinking from Groupon, and it will be interesting to see how its massive user base responds to the differences.
When users first visit the new site they will see a deal placed in the spotlight, and a collection of deals tailored to their own needs. There is also the navigation menu that lets users view any deals based on a range of categories. Users can choose restaurants, goods, and getaways. From there, they can drill down to different types of deals.
Another big change is the inclusion of a search option right on the top of the screen. This will let users find what they need quickly. If the categories are too broad for the type of thing a user needs, this search option is perfect.
Groupon is also updating its mobile applications with new features such as geofencing, which automatically shows users new deals through push notifications if they cross into a new city. The company is also adding the ability to add deals to favorites on mobile, a feature web users will have to wait for.
All in all, this is a great change for the deal site. It adds some much-needed new features and it makes it easy for users to see a range of options.
Have you tried out the new Groupon? What did you think? Let us know in the comments section below!