Google Will Use Your Profile Information In Their Ads – Unless You Opt Out

Ads by Google

Google has just updated their terms of service allowing them to use your Google profile information in their ads. Which is worrying, because who really reads terms and conditions?

The scheme is called “Shared Endorsements” and Google describes it as follows:

To ensure that your recommendations reach the people you care about, Google sometimes displays your reviews, recommendations and other relevant activity throughout its products and services. This sometimes includes shopping contexts, like the Google Play music store, and ads. Your profile name and photo may appear with the recommendation.

For example, if you search for “Italian restaurants”, you might see an ad for a nearby restaurant along with your friend’s favorable review. Or, in Google Play, you might see that another friend has +1’d a new song or album.

But what Google fails to realise is that perhaps you don’t want your “friends” to know that you have +1’d a new song or album. They are going to use your information and your opinions without your permission – unless you opt out.

Yes, that’s right. There is a way to opt out of “Shared Endorsements”. Simply go to this link and scroll down to the bottom of the page. Then uncheck this box and click “Save”. Then you’re out.

And in future, maybe all of us need to consider the possibility of actually reading terms and conditions.

Source: Google via Gizmodo

Join live MakeUseOf Groups on Grouvi App Join live Groups on Grouvi
Web for Kids
Web for Kids
7 Members
Deep Web Communities
Deep Web Communities
18 Members
Awesome Websites
Awesome Websites
34 Members
Best Music Services
Best Music Services
17 Members
Ads by Google
Comments (21)
  • Frank Slover

    Thanks Mark,
    I’ve known about this for a while but hadn’t gotten around to opting out until the link in your article made it easy to find.

  • Douglas M

    …reading terms and conditions… almost impossible things…

  • Dave P

    This isn’t anything new, as it’s been in operation since November 2013. This is still an important reminder to make sure you’re opted out though.

    If you want a more in-depth explanation of Shared Endorsements then check out this article – http://www.makeuseof.com/tag/whats-googles-shared-endorsements-how-to-opt-out-right-now/

    • Mark O’Neill

      The reason why it is news again is because last year, they had to announce that they were planning to do it (the law forced them). Now they are doing it for real.

    • Dave P

      According to the Gizmodo article you linked to it was announced in October and came into force in November.

      As I said though, this is an important article reminding people to opt out. I was just imparting extra information to the commenters who seemed to recall this having been covered previously.

  • Yodi C

    Thank you for the update on Google’s terms and conditions. IMHO, Google is simply copying Facebook’s business plan. Why should Zucker-bitch be the only one who gets to pay his bills at the expense of the people who use his services?

  • Thelma Wickwere

    It seems to only apply to Google Plus, as when I clicked through the link I was taken to a page for signing up on Google Plus, of which I am not a member. Has any one else seen this when the link is clicked through?

Load 10 more
Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.
Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.