Google Will Use Your Profile Information In Their Ads – Unless You Opt Out

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Google has just updated their terms of service allowing them to use your Google profile information in their ads. Which is worrying, because who really reads terms and conditions?

The scheme is called “Shared Endorsements” and Google describes it as follows:

To ensure that your recommendations reach the people you care about, Google sometimes displays your reviews, recommendations and other relevant activity throughout its products and services. This sometimes includes shopping contexts, like the Google Play music store, and ads. Your profile name and photo may appear with the recommendation.

For example, if you search for “Italian restaurants”, you might see an ad for a nearby restaurant along with your friend’s favorable review. Or, in Google Play, you might see that another friend has +1’d a new song or album.

But what Google fails to realise is that perhaps you don’t want your “friends” to know that you have +1’d a new song or album. They are going to use your information and your opinions without your permission – unless you opt out.

Yes, that’s right. There is a way to opt out of “Shared Endorsements”. Simply go to this link and scroll down to the bottom of the page. Then uncheck this box and click “Save”. Then you’re out.

And in future, maybe all of us need to consider the possibility of actually reading terms and conditions.

Source: Google via Gizmodo

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21 Comments - Write a Comment



Thanks MOU for bringing this to our attention. Got to keep an eye on Google all the time, it’s amazing what they sneak in through the backdoor. I understand they need to keep earning money, but they should be upfront & transparent about it. It does not matter what I think, they do their own thing anyway, which is why this kind of heads-up is good!!


Gary Petersen

If that setting is new, then its default when added was for my recommendations NOT to be shared, as the box was unchecked and I hadn’t previously set it. It is still worth checking to confirm.



I realized this too when I went onto a friends phone my they could see my app reviews. However, This is only for things you’ve reviewed/+1’d so it’s really no big deal.



It’s off by default. I’ve asked 4 other people to check and it’s off by default for them too.




Mine was on. Tsk Tsk tsk.


mine was also unchecked


Tom W

This isn’t a new setting. MUO have covered it before, but it’s always good to get a reminder.

Mac W

Maybe that why my was off


Rick Shortt

Mine was off too – but as mentioned, it is good to check if you care.


Swaminathan Venkatesh

Slow news day huh!


Lize S

Mine was off too but I don’t think I mind in this case. I’ve bought apps based on friends’ recommendations in the Play store. At the time I thought it was quite useful.


…yes, and I appreciate what porn you watch too merely out of curiosity sake. Very interesting…

Lize S

Wow, that escalated quickly


Thelma Wickwere

It seems to only apply to Google Plus, as when I clicked through the link I was taken to a page for signing up on Google Plus, of which I am not a member. Has any one else seen this when the link is clicked through?


Yodi C

Thank you for the update on Google’s terms and conditions. IMHO, Google is simply copying Facebook’s business plan. Why should Zucker-bitch be the only one who gets to pay his bills at the expense of the people who use his services?


Dave P

This isn’t anything new, as it’s been in operation since November 2013. This is still an important reminder to make sure you’re opted out though.

If you want a more in-depth explanation of Shared Endorsements then check out this article –

Mark O’Neill

The reason why it is news again is because last year, they had to announce that they were planning to do it (the law forced them). Now they are doing it for real.

Dave P

According to the Gizmodo article you linked to it was announced in October and came into force in November.

As I said though, this is an important article reminding people to opt out. I was just imparting extra information to the commenters who seemed to recall this having been covered previously.


Douglas M

…reading terms and conditions… almost impossible things…


Frank Slover

Thanks Mark,
I’ve known about this for a while but hadn’t gotten around to opting out until the link in your article made it easy to find.

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