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Google has become synonymous with searching the Web. That part of things isn’t exactly news. However, Google’s just released a new “toy” from its Labs which can make gathering data somewhat easier. Today’s cool site is Google Squared.


At first glance, Google Squared looks much like the plain vanilla Google home page. Clicking an example search or typing in your own yields some interesting results. Basically, you give Google Squared a set of people, places, or things, and Google Squared will return a small chart of related information.

Take this example search for “[NO LONGER WORKS] 2009 movies.”


Besides the titles of the films, Google Squared is smart enough to find release and director information for each movie. You may add or remove rows and columns to fill out your query. Now, the guesswork that Google Squared performs doesn’t always return perfect results. Observe the search results for albums by one of my favorite “bands”.



While ICP and Twiztid are label-mates, that last line in the list doesn’t belong in that set. Google Squared is not flawless, and clearly needs a little work (that’s why it’s still in the lab). Now, if you come across some info which is incorrect, it will often have alternate results for you to select. Please observe:


That price of $0.99 for an album can’t be right, so you may click on the box to select from alternate values, to which Google assigns confidence values. Clearly, this needs a little more work as well, as the price for a Limp Bizkit album shows up among the possible values. It’s reasonable, however, that those two albums would share an approximate price point. It’s worth noting that you can edit many values to go along with your research, and that Google Account holders can save their “squares” for later editing and printing.

How does Google Squared compare with the recently-launched Wolfram Alpha Wolfram Alpha - A Step Closer to Star Trek's Computer Wolfram Alpha - A Step Closer to Star Trek's Computer Read More ? Google Squared seems to rely more on Web sources outside of Google itself, while WolframAlpha tends to lean on its own internal cache of facts and figures. I believe that using both together could speed up research significantly.

Feel free to play with Google Squared for a bit and see what types of data you can come up with. How will this new tool help you out? Let us know (or just ridicule my musical taste) in the comments.

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