Travelers rejoice: Google is replacing AT&T as the official WiFi provider for Starbucks in the USA, and they’re promising a tenfold speed increase (or hundredfold, if you happen to live a Google Fibre city). Rollout beings this month; you’ll know its complete at your local Starbucks when the SSD changes to “Google Starbucks”.
It happens on TV all the time: a character is sitting in a Starbucks, staring at a MacBook and pretending to work. What you never see, presumably because the camera cuts away, is the character swearing at and hitting their laptop because of soul-crushingly slow speed, and then using their phone instead of bothering anymore. Google – partnering with the Broomfield, Colorado-based tier 1 operator Level 3 Communications – hopes to change that.
“When your local Starbucks WiFi network goes Google, you’ll be able to surf the web at speeds up to 10x faster than before,” Google said in a blog post. “If you’re in a Google Fiber city, we’re hoping to get you a connection that’s up to 100x faster.”
With 7000 US locations, upgrading Starbuck’s WiFi won’t happen overnight. The three companies involved said the process will take 18 months for all locations, but the rollout begins this month. So, during the transition, some stores will offer Google’s WiFi (SSD: Google Starbucks) while others offer the legacy AT&T service (SSD: attwifi).
Starbucks’ free WiFi, of course, is ultimately a way to convince people to purchase beverages. Do you think a faster connection will help with that? Let us know your thoughts in the comments below.
Image Credits: Espresso Via Shutterstock