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Travelers rejoice: Google is replacing AT&T as the official WiFi provider for Starbucks in the USA, and they’re promising a tenfold speed increase (or hundredfold, if you happen to live a Google Fibre city). Rollout beings this month; you’ll know its complete at your local Starbucks when the SSD changes to “Google Starbucks”.

It happens on TV all the time: a character is sitting in a Starbucks, staring at a MacBook and pretending to work. What you never see, presumably because the camera cuts away, is the character swearing at and hitting their laptop because of soul-crushingly slow speed, and then using their phone instead of bothering anymore. Google – partnering with the Broomfield, Colorado-based tier 1 operator Level 3 Communications – hopes to change that.

“When your local Starbucks WiFi network goes Google, you’ll be able to surf the web at speeds up to 10x faster than before,” Google said in a blog post. “If you’re in a Google Fiber city, we’re hoping to get you a connection that’s up to 100x faster.”

starbucks-google-wifi

With 7000 US locations, upgrading Starbuck’s WiFi won’t happen overnight. The three companies involved said the process will take 18 months for all locations, but the rollout begins this month. So, during the transition, some stores will offer Google’s WiFi (SSD: Google Starbucks) while others offer the legacy AT&T service (SSD: attwifi).

Starbucks’ free WiFi, of course, is ultimately a way to convince people to purchase beverages. Do you think a faster connection will help with that? Let us know your thoughts in the comments below.

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Source: Google via Slashdot

Image Credits: Espresso Via Shutterstock

  1. Arnie Winters
    January 5, 2015 at 1:30 pm

    Starbucks Google cuts out (shuts itself off) at least once or twice every time I am on their wifi system with my Apple MacBook Pro with the latest version of Yosemite OS. When this happens I turn off wifi then turn it back on, and the wifi resumes. It is a big pain when you are doing something important requiring wifi.

  2. Michael Staake
    January 13, 2014 at 8:58 pm

    Can't wait - I will definitely stay longer (and buy more food and drinks) if the internet is faster.

  3. crayone
    November 16, 2013 at 11:06 pm

    I"ve been going around to different cities just to get a better speed wifi connection at coffee houses and once I used my iPhone's ookla speed test it's saying it's over 1mbps and once I connect it's only 0.03mbps... I've been crying over here for starbucks to get faster speed. you'll have a me drinking coffee at starbucks everyday once you get your speed faster. thanks.

  4. Reagan
    November 13, 2013 at 4:27 pm

    Do I think a faster connection will help convince me to buy more beverages? Absolutely. I'm about to leave this "attwifi" using Starbucks in Atlanta because the service is slow every time I visit. When will "Google Starbucks" arrive here?

  5. jim
    October 28, 2013 at 5:45 pm

    there is a God
    thank you

  6. Matt
    September 12, 2013 at 2:18 am

    Yep, your right -- it was 56k, not 56M. So My experience today was about 10 times faster than it was in 1995....Still super super super slow!

  7. Matt
    September 11, 2013 at 4:38 pm

    It's so slow in Denver, it is barely useable. I am getting .53Mbps, that is dial up speed. Technology that was available in the mid 90's -- HA!

    • sal
      September 12, 2013 at 1:55 am

      56k x2 was the speed .53M is 530k so not quite. That is why we need to pay attention in math class otherwise you get a false sense of the truth.

  8. David
    September 7, 2013 at 6:56 pm

    Hurry up!!!!!!

  9. Dennis
    August 8, 2013 at 6:11 am

    I welcome the change. I've tried working from a Starbucks before, planning on buying something every couple of hours and giving a nice tip, but when I realized how slow the wifi really is, I was surprised that anybody actually gave that a try. Now I might just have to give it another try. Thing is, I rarely go to Starbucks otherwise.

  10. Aaron
    August 7, 2013 at 6:03 pm

    Awesome article! However, I think you meant to say "SSID", instead of "SSD".

  11. Brian
    August 7, 2013 at 3:43 pm

    I'm a regular laptop user at Starbucks and this is welcomed. The current Starbucks speeds are about 1 Mb/sec, and when several people are using it, it's worse than that. I hope my location is upgraded soon.

    • Justin Pot
      August 7, 2013 at 7:50 pm

      Good luck!

  12. WhiteFish
    August 7, 2013 at 3:43 pm

    Definitely - as someone who spends a lot of time (and $$$) in Starbucks, this can not come soon enough. Lucky we own stock .....

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