Google Takes Weather To Another Level On Your Mobile Phone [News]

How often do you need to know what the weather is going to be like? Probably every day, right? One of the first things I do every morning is check the day’s weather on my phone, and I’d bet a lot of other people do too. Some of you probably use an app to check the weather, while others have a fancy SMS alerts setup. However, I’m sure there’s quite a few people who just fire up the browser on their mobile phones and Google the term ‘weather’, too.

As of Monday though, that last method just got a little more interesting.


Why? Because Google recently built a new search results snippet for weather, which makes your results more user-friendly. Let’s take a look at what’s changed because of this latest news.

Here’s a quote from the Google Mobile Blog:

We’d been wanting to build a fun, useful, app-like way to display weather information on our search results pages in the mobile browser. So we pulled together a user experience designer and team of engineers and built a new weather search results snippet that lets you actually play with the results.

You don’t have to do anything differently in order to get the new results. To try it out, just go to google.com on your iPhone or Android-powered device and search for “˜weather’ to see the changes.

What Has Changed?

The stuff you’re used to seeing, like current conditions and a forecast for the next few days, isn’t going anywhere. But now when you move the slider over to view the next 12 hours, you’ll see a detailed hour-by-hour breakdown of the changing weather conditions. Humidity, temperature, and wind speed are all shown and you can see how they’re expected to change throughout the day. The background color also changes throughout the day to reflect these changes.

Like the old method better? No worries, you can still scroll further down to see the search results like you usually do. Google also states that “this new weather search experience is available only in English, but we have more updates on the way.”

Source: Google Mobile Blog


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Steve Campbell

Steve, a Community Manager at VaynerMedia, is passionate about social media and brand building. Follow him on Twitter @Steve_Campbell & his Social Branding Blog.

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Hide 20 Comments

  • Andrew Chandler January 25, 2011
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    I didn’t see that on my phone. Just search results.

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    • Steve Campbell January 25, 2011
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      Hmmm they just announced it yesterday, Andrew, so there’s a possibility they could still be rolling it out.

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      • Andrew Chandler January 25, 2011
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        Cool. Just got excited and tried to check it out. I’ve never been a fan of weather apps, but using the browsers is convenient when you need it.

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  • PG Holmlov January 25, 2011
    0 likes

    Who goes to google.com? When I tried to (I’m on another continent) the first result offered by Google was Yahoo! Weather. I am impressed but I am not sure by what.

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  • Munkypint January 25, 2011
    0 likes

    Google does it again, brilliant, better then all the apps that never did it for me, this is perfect

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  • PG Holmlov January 25, 2011
    0 likes

    Who goes to google.com? When I tried to (I’m on another continent) the first result offered by Google was Yahoo! Weather. I am impressed but I am not sure by what.

    | Like
  • Chase Vandiver January 26, 2011
    0 likes

    finally a good reason why google uses my location on my ipod touch.

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  • darkduck January 26, 2011
    0 likes

    wow!
    looks great and works in the UK too!

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  • DarkDuck January 26, 2011
    0 likes

    wow!
    looks great and works in the UK too!

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  • Jane February 1, 2011
    0 likes

    I am so overwhelmed with all this improvement on how to access information, news ad even weather updates. Google is really the best and it is just so amazing how it makes thing possible in a very easy way. I mean accessing information with you phone is just so great.

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  • Scott February 11, 2011
    0 likes

    Just tried it (2/11/11) and doesn’t seem to work, just gives search results.

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  • Jmurrayil February 17, 2011
    0 likes

    Enter “weather” in Goggle’s text box, then press “Google’s magnifying glass (not phone’s return nor phone’s search).

    | Like