Google Streamlines User Experience Across Google Products With New App Launcher

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Once you are logged into Google, you would want to move around all Google services seamlessly. To that end, Google has updated the Google Bar with a new design.

The old black bar that spanned the length of the screen has been done away with for a less obtrusive design. The new Google App launcher is more simplified as it gives you access to all Google services under one common grid. The “Apps grid” button is available on the top-right and a click on it reveals a drop-down menu with all the Google service icons neatly displayed. The Apps grid is also seen on Android and Chromebooks.

Google-App-Launcher

Google has also announced the launch of a new logo. The new logo is a subtle modification over the old. Look carefully and you will see a flatter emblem and slightly altered letters. It is not a major change from the old logo, but the 3D embossed appearance and color gradations of the old has been dropped. Google seems to have embraced a new design philosophy.

The changes aren’t earth-shattering, but noteworthy all the same. Do you see the changes on your Google homepage? Is the new app launcher better than the old… or is it something that doesn’t bother you much? Do tell us about your impressions.

Source: Google Inside Search

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Comments (13)
  • Ginny

    Please give us the option to use the bar, or provide a launcher in list view sans icons

  • Joe

    I HATE the new product launcher!! Bring back the super easy to use black bar!!
    One of the most fundamental factors of usability is less clicks to the desired result is better than more clicks. With the black bar, as soon as the page loaded, if I wanted to go to “news” I’d click the “news” link (1 click). Now, I have to shift my eyesight focus to the extreme right of the screen. Click to launch the product launcher, then scan around to find the “news” icon and then click it. So the new approach is better because…. I now have to look all the way to the right and then hunt for the right product tab to click and perform 2 clicks, when with the black bar, it launched top left of screen (where user’s look first) and only had to use 1 click.

    Google web usability experts are … not web usability experts :)

  • terrie

    Seems like change for the worst I’d like the old Black Bar Back.

  • Sandro

    I personally like the new logo, but that’s all. The “Apps Grid” is not very usefull when you’re on your desktop, since you have to click two times to get where you want to get.
    But that’s not all:
    – they still don’t have a responsive design (yes, even with like 5 elements on the whole page you get a scrollbar once your window width is below 900-1000px.)
    – the buttons to change the page something are still in the old design
    – when I log in, I loose the design (I fall back to the old one)
    – they don’t even display all features in the box, when you open it

    Because of this I just made my own userstyle. Too much is too much.

  • Cheryl

    Change can be confusing, I enjoyed seeing my apps on my homepage and I was also able to see recent browser sites. I like the new Apps button.

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For more details, please read our disclosure.
Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.