If you are a website owner, you know that understanding who has been visiting your site, where they are from, and what pages they looked at (and for how long) is absolutely essential if you are to have any hope of growing and developing your online presence. If you have no idea who your site visitors are, then you are walking blindfolded.
The tool that most people turn to, in order to achieve this knowledge, is Google Analytics. But I can attest from personal experience that Google Analytics is not the easiest site to understand and navigate. If you are one of the many who walk away from Analytics more confused than ever before, you should know it’s not just you.
But don’t worry, fellow webmaster. Google wants to help you out there, to understand the facts and figures that they are throwing at you. So that is why they have set up what they call the Analytics Academy. If you sign up for the free online courses (currently only one course is being offered, but more may follow), you will learn things like:
- Unit 1 – Course overview
- Unit 2 – Getting started with digital analytics
- Unit 3 – Understanding and using Google Analytics data
- Unit 4 – Collecting actionable data with Google Analytics
- Unit 5 – Navigating Google Analytics reports
- Unit 6 – Navigating Conversions reports
Source: Google Analytics Academy