With the number of services Google offers, it’s easy to forget about a few. Google Shopping doesn’t see much love, but it’s just had a big update in time for the holiday season, introducing 360-degree photos, previews, ‘visually similar’ search, and shortlists to help you keep a track of products and make it a social experience—just days after Amazon tied up with Facebook to become more social.
Shortlists are essentially lists you make when you are looking for a certain type of product, whether for yourself or as a gift. You can add a bunch of products to your shortlist, and Google will automatically add the price and detailed information about it. Plus, you aren’t restricted to adding only those items you see on Google shopping—grab any link from the web and you can save it in your shortlist. Each item also has the option to add notes to it, letting you remember important details. And finally, you can share the shortlist with someone else so that you can talk about the gift or they can add more items they saw. This kind of systematic approach might just help avoid shopping impulsively online.
Google Shopping’s UI has been overhauled for a cleaner, responsive interface across desktop, tablet and mobile. “Click on a product to preview details like sizes, colors and description, and find out if it’s available at a nearby local store. If you see an item that’s almost perfect but not quite, click to view “visually similar” items,” Google said in a blog post.
Finally, some products also come with 360-degree photos, if enabled by the retailer, which you can pan and scan to look at it from all angles. It’s pretty cool, but it worked on very few products that I checked out.