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The face of search could change once again with Google’s new “app activities” in Google Search. From now on, any app or website that allows its users to use Google+ sign-in, would be able to showcase what’s popular with its users alongside its Google search results. Searching for Fandango, for example, will automatically show the top movies among Google users, and click a movie will lead directly to its page on Fandango.

As always, Google is trying to tie everything in around its two main products — Google Search and Google+. In order to display these app activities on the search results page, apps will need to offer Google+ sign-in as an option. The common sign-in will allow Google to tally user activity, and show us what’s trending among a particular app’s users. This is a great way for Google to get apps and website to use the recently announced Google+ sign-in Google Launching Google+ Sign In Button To Compete With Facebook Connect [Updates] Google Launching Google+ Sign In Button To Compete With Facebook Connect [Updates] Google is taking aim at a Facebook dominated market by introducing its own sign in button for Google+ users. Up to this point, Facebook Connect has been the most popular way for websites to allow... Read More feature, which could otherwise become obsolete among other available options such as Facebook Connect.

Movie and music apps (and websites) are at the head of the queue for the new app activities, and Google will be starting app activities off with Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn. Other apps and services will soon join in their wake.

Google says more improvements will be padded in as the feature rolls out gradually. More information available under the click of a mouse is always welcome, although Google’s increasing social integration into Search might not be welcome by all. What’s your take on this latest update?

Source: Google Plus Blog

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  1. Scott M
    May 3, 2013 at 10:49 am

    I welcome the new changes.We have our choice whether to opt in or not.I will use Google+ for the convenience the new updated search offers me.I'm always happy to see innovation from the big boys and them not resting on their laurels.

  2. Nevzat A
    May 3, 2013 at 9:48 am

    I personally liked this change.

  3. Nancy Messieh
    May 2, 2013 at 6:59 pm

    It seems like it was only a matter of time before Google started getting more aggressive with its search/Google+ integration.

    • Saikat Basu
      May 3, 2013 at 3:14 am

      True Nancy, Google will and is pushing everything towards Google+. It has also cancelled out quite a few products because of its focus on Google+.

      • macwitty
        May 3, 2013 at 4:10 pm

        And there they use their algorithm to just show you what they thinks is relevant. :(

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