The face of search could change once again with Google’s new “app activities” in Google Search. From now on, any app or website that allows its users to use Google+ sign-in, would be able to showcase what’s popular with its users alongside its Google search results. Searching for Fandango, for example, will automatically show the top movies among Google users, and click a movie will lead directly to its page on Fandango.
As always, Google is trying to tie everything in around its two main products — Google Search and Google+. In order to display these app activities on the search results page, apps will need to offer Google+ sign-in as an option. The common sign-in will allow Google to tally user activity, and show us what’s trending among a particular app’s users. This is a great way for Google to get apps and website to use the recently announced Google+ sign-in feature, which could otherwise become obsolete among other available options such as Facebook Connect.
Movie and music apps (and websites) are at the head of the queue for the new app activities, and Google will be starting app activities off with Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn. Other apps and services will soon join in their wake.
Google says more improvements will be padded in as the feature rolls out gradually. More information available under the click of a mouse is always welcome, although Google’s increasing social integration into Search might not be welcome by all. What’s your take on this latest update?
Source: Google Plus Blog