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Google’s social network, Google+, will now be incorporated right into Google web searches for Google+ members. Recently, Google shoved some Plus into Gmail Google Brings More Google+ Into Gmail [News] Google Brings More Google+ Into Gmail [News] Google is trying everything in their power to make sure their loyal users do not forget about their social network. They are adding some more Google+ integration into Gmail. If a user emails you from... Read More , and now they are working it into search. It makes sense – they are the biggest search engine in the world so it only stands to reason that they would use that to leverage their budding social network. They have power so they should use it.

On Google’s blog, they gave the example of looking for a trip.

Just as in real life, your friends’ experiences are often so much more meaningful to you than impersonal content on the web.

They talk about how your friends posts can be used to help.

You can find relevant Google+ posts from friends talking about an amazing trip they just took, whether they’ve shared privately with you or publicly. You’ll find links shared by your friends, such as activities, restaurants and other things they enjoyed on their trip.”

In addition to their posts, it will also show you your friends vacation photos right in your Google web search results.

I typed “Make Use Of” into Google search, and instead of just showing me pages from, it actually linked me to our Google+ profile page, and if they weren’t already there, it would have given me the option to add them to my circles. I then typed my name, Dave LeClair, into Google search, and sure enough, there was a link to my Plus profile.

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The implementation goes deep, and it actually makes Google+ a very compelling platform. If you weren’t using Google+ before, it just might be time to take the plunge.

Source: Official Google Blog

  1. Cell Travis
    January 14, 2012 at 5:50 am

    It's good to see the lines between social networking and search customization blur. However, from a technical (or marketing) viewpoint, this seems like an indirect way for Google to push its social networking platform (with a competitive eye at Facebook, of course) so as to increase its adoption among the SEO folks in addition to the mainstream.

  2. °°°°°°°° STOLEN IDEAS °°°°°°°°
    January 13, 2012 at 6:53 pm

    but the real number of ACTIVE users of Google+ still is very low

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