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After Google’s mighty $6 billion bid for next-big-thing Groupon was turned down, evidence emerged last week of a rival Google Offers service. It was soon officially confirmed, although until now we’ve not seen anything exciting. So what do most journalists do in this occasion? They Google it.

A search for the term ‘coupons site:maps.google.com intitle:Google Offers‘ reveals more than 40,000 results for money-off codes. If you’re fond of the company’s iGoogle customized homepage then you can even add a new Google Offers widget that shows offers near to your location.


Since the announcement of the existence of Google Offers, the company has confirmed that this is to replace the Google Coupons service available to local businesses. Offers seems to be centred around location, so integration with Google Maps (online and mobile) is bound to happen sooner or later.

Current offers range from hotel discounts to driving lessons and even money off mini golf. To begin with Google have actively targeted small businesses, and these make up a considerable chunk of the available offers.

Google Offers are single-purchase codes and offers to be used at checkouts and cash tills alike, and thus don’t require the same group-purchase that Groupon demands. Details have emerged of a Groupon-like pre-paid product also under the guise of Google Offers, although details are unclear at this stage.

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How the company will differentiate between the two remains to be seen, as does the effect on Groupon.

Let us know in the comments what you think of Google’s latest venture, and whether or not you think it will take off.

  1. megamelfina
    February 4, 2011 at 3:08 pm

    Google is simply going to make their own daily deal site since they weren't able to purchase Groupon. It is certainly going to be some new competition on the market.

    If you want to find all the daily deals in your area, try using http://www.dailydealpool.com. They'll send you a daily email including the best buys from a wide variety of daily deal sites, so you don't have to search!

  2. megamelfina
    February 4, 2011 at 2:08 pm

    Google is simply going to make their own daily deal site since they weren't able to purchase Groupon. It is certainly going to be some new competition on the market.

    If you want to find all the daily deals in your area, try using http://www.dailydealpool.com. They'll send you a daily email including the best buys from a wide variety of daily deal sites, so you don't have to search!

  3. Aibek
    February 1, 2011 at 12:04 pm

    Interesting questions, I suggest asking this on MakeUseOf Answers
    http://www.makeuseof.com/answe...

  4. cmruzycki
    January 31, 2011 at 6:53 pm

    How does a business get on the Google offers list of deals. I have searched but can't find the signup url or a phone number. Has anyone found the link to get on the list for an offer? Looking for help with this.

  5. StevenMoore
    January 28, 2011 at 12:50 pm

    Groupon, Google, Facebook - all the big guys.. Who is the best deal for the smaller business? It is a money losing proposal for most companies so it is advertising cost.
    The company that helps their customers with tools or a way to get these "deal-grabbers", "one time and not again until another deal" folks become regular customers at regular prices will have a value proposition that can't be beat for smallbiz owner.

    Also groupon should of taken the 6 billion because there are a ton of hyperlocal groupon's coming.. there maybe room at the table for a lot of folks.

    • Tim Brookes
      January 28, 2011 at 2:31 pm

      I agree. I think they were mad to turn down $6 billion, but I'm sure they'll find out the hard way...

  6. StevenMoore
    January 28, 2011 at 1:50 pm

    Groupon, Google, Facebook - all the big guys.. Who is the best deal for the smaller business? It is a money losing proposal for most companies so it is advertising cost.
    The company that helps their customers with tools or a way to get these "deal-grabbers", "one time and not again until another deal" folks become regular customers at regular prices will have a value proposition that can't be beat for smallbiz owner.

    Also groupon should of taken the 6 billion because there are a ton of hyperlocal groupon's coming.. there maybe room at the table for a lot of folks.

  7. Jack Cola
    January 28, 2011 at 12:05 am

    And, if your in another country, just put your country name after the word coupons to get offers closer to home, or just search for the company such as Amazon (replacing the word coupons)

  8. Mel Webads
    January 27, 2011 at 6:12 pm

    I do think that Google is very serious in entering the coupon deal industry. They would not offer $6B to acquire Groupon if they were not thus I am pretty sure they will do their best to get a substantial market share for Google Offers. Besides, it is connected to their core business.

  9. Bigbadjocko
    January 27, 2011 at 5:08 pm

    dummy the search term should be site:maps.google.com/coupons/

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