A search for the term ‘coupons site:maps.google.com intitle:Google Offers‘ reveals more than 40,000 results for money-off codes. If you’re fond of the company’s iGoogle customized homepage then you can even add a new Google Offers widget that shows offers near to your location.
Since the announcement of the existence of Google Offers, the company has confirmed that this is to replace the Google Coupons service available to local businesses. Offers seems to be centred around location, so integration with Google Maps (online and mobile) is bound to happen sooner or later.
Current offers range fromto and even money off . To begin with Google have actively targeted small businesses, and these make up a considerable chunk of the available offers.
Google Offers are single-purchase codes and offers to be used at checkouts and cash tills alike, and thus don’t require the same group-purchase that Groupon demands. Details have emerged of a Groupon-like pre-paid product also under the guise of Google Offers, although details are unclear at this stage.
How the company will differentiate between the two remains to be seen, as does the effect on Groupon.
Let us know in the comments what you think of Google’s latest venture, and whether or not you think it will take off.