On smartphones and tablets, reading is big business. And Google was already catering to those needs with its Play Magazines app for subscriptions to popular magazines, and the Currents app for free feeds from famous websites. Well, it’s now rolling the two into one experience. Meet the new Google Play Newsstand.
Newsstand takes articles from over 1,900 free and paid magazines, newspapers, websites and blogs and reformats them to make best use of your touchscreen interface. So you can read The New York Times, Forbes and The Huffington Post in one app without having to switch between their individual apps—although you can still do that if you want. Your subscription works across phones and tablets, and across apps on the same device too. We haven’t used it yet, but it sounds better than the existing ways to read magazines on Android.
Newsstand also learns from your browsing and reading habits to customize content for you. So if you read about baseball often, it will smartly recommend articles that you should check out. “The more you read the better it will get,” Google says.
Newsstand replaces the current Play Magazines app and users in the US, Canada, UK and Australia will receive an auto-upgrade in the next few days. Or you can manually download the Google Play Newsstand app from the Play Store. Newsstand will be coming to iOS next year, TechCrunch reports.
Google Currents is not yet being phased out because Newsstand isn’t available in all countries yet. But in countries where it’s available, Newsstand will automatically take all the content from your Currents app.