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Rumors about Google Keep being spotted in the wild have been flying around like crazy in the past week. According to Android Police, the note-taking service made a brief appearance on Sunday and vanished as quickly as it came. After much speculation, Google finally released its new note-taking Web app to the public on Thursday.

If you haven’t been paying close attention, you may be wondering what Google Keep is all about. Essentially, it’s a mobile service for Android 4,0 and up, which lets you to quickly jot down information if you don’t have a pen or paper on hand. It’s also capable of recording and transcribing voice memos, as well as capturing and saving photos. Furthermore, every single item that you add to Keep is pinned to a browser-based dashboard.

On your Android device, you can make use of a widget that lets them rapidly take and review notes right on their homescreens. For those of you with Android 4.2, a similar widget exists for the lock screen as well. The interface is reportedly clean and simple, featuring a mosaic layout that includes color-customized entries and a drag-and-drop function for rearranging your materials.

Keep’s most obvious competitor is Evernote, a well-established veteran service that offers users the ability to remember everything. Evernote offers both a free and a premium version while Keep can be installed on Android free of charge, and will soon be available directly on Google Drive as well.

You can download Google Keep from the Play Store.

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With Google’s recent track record and the new service’s lack of monetization, do you see Keep sticking around for very long? Or do you believe that Keep is a strong challenger to Evernote?

Source: Official Google Blog via TechCrunch

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