App developers wondering how people use their apps now have access to a toolset similar to that which Google offers to web developers. The new tool, which is simply named Mobile App Analytics, is now in beta.
As with the venerable web version, Mobile App Analytics provides developers with detailed information about user behavior. Developers will be able to track important information such as the Android version used by visitors, device popularity and the number of new and active users.
There is also detailed engagement data that lets developers see how frequently their app is used once it is downloaded, the length of time it is used, how users move through the app’s menus and the revenue generated from in-app ads. And this is just the tip of the iceberg. The full feature list is too extensive to summarize in this humble update.
The analytics service isn’t just for Android apps. It will work for iOS developers as well, though they will not be able to access information about the sources leading users to the app’s download page (iOS apps are, of course, not available on Google Play).
Developers wanting access to the beta will have to visit the sign-up page. As usual, Google has avoided given specific access dates and instead will be “gradually rolling out access.”