Remember Google, the search provider? With all that’s been going on other fronts, it’s sometimes possible to forget what lies at the source of this huge company. Apparently, Google hasn’t forgotten, and after quite a few social-related and mobile-related launches, it is now rolling out a brand new way to perform Google searches – the Knowledge Graph.
First and foremost, the Knowledge Graph is about things, not strings. What does that mean? When you search for things Google knows about, such as places, people, etc., Google will now gather its knowledge about these things and include that in the search results. So when you search for a name, you will also get a summary of information about that name. Also included will be names other people have searched for along with this one.
If you search for an ambiguous name, such as the Taj Mahal, Google will let you choose between the historical landmark, the musician, the casino, etc., so it becomes easier to find what you’re really looking for, and get only that portion of the search results.
According to Google, the database currently contains more than 500 million objects, with more than 3.5 million facts about these objects and their relationships with other objects. Google have obviously made good use of search information indicating what people are looking for in order to create this search experience.
The Knowledge Graph is currently only available to U.S. English users, but will roll out slowly to other countries and languages as well. In the meantime, you can watch this video to learn more about the new features of Google Knowledge Graphs.
How do you think this will affect the competition between search engines?
Source: Official Google Blog